Bruna – Marketing Cloud is an essential tool marketers need to learn

Bruna learnt Salesforce Marketing Cloud to enable her to understand & help her clients better. She is passionate about helping other marketers realise the endless possibilities of the Marketing Cloud product in her role as Marketing Cloud Sales Executive at Salesforce.

Bruna's Story

  • Course: Salesforce Marketing Cloud
  • Region: EMEA
  • Sector: Marketing
  • Job Title: Marketing Cloud Sales Executive
  • Works: Salesforce
  • Lives: London
Bruna upskilled with Supermums on our Salesforce Admin course in 2018 while working for a partner as she needed to understand the Salesforce platform in her marketing role. She added Salesforce Marketing Cloud skills to help support her role as Marketing Cloud Sales Executive for Salesforce, where she loves helping customers and clients realise the endless possibilities of the Marketing Cloud product.

 

Bruna decided to upskill and launch her Salesforce career because…  

I was working in a martech start-up in Barcelona when the company wanted to develop and integrate a new CRM platform, which I needed to be involved in and understand. At the time, Salesforce wasn’t the right fit as we were only small (10 employees) so we looked at other options but we grew (to over 200 employees) and needed a better system to cope with this growth. This is when Salesforce was agreed on and I found Supermums to help me learn the foundation knowledge.

Other Salesforce Admin options available but they were either too expensive or too intensive to manage alongside a full-time job and two small children. I was asked “Why pay for that when there is Trailhead?” My answer: “Yes and it’s great but there is so much content and no guidance. The key is to ensure that you can implement and embed what you’re learning on live projects and with Supermums, this was an integral part of the programme.

Supermums gave me the necessary flexibility, support and accountability. The community was a big factor too – helping support other parents, like me, back to work or upskilling in their existing roles. Also having a 1-2-1 mentor who lived in Barcelona was invaluable as she was at the end of the phone, in the same time zone, and I could ask for help whenever I needed it.

 

Bruna decided to upskill in Marketing Cloud with Supermums because…

Learning the foundation knowledge of Salesforce was just the beginning for me and my career changed after I did the Salesforce Admin course.

Salesforce was hiring internally for someone to manage the Marketing Cloud platform. I wasn’t qualified but had lots of relevant transferable skills. Supermums Recruitment helped me rebuild my CV specifically for this role and I was hired! I soon realised that I needed more knowledge to perform my role better, specifically Marketing Cloud knowledge. It’s so much easier to build trust and confidence with your team and clients when you know and understand the product you are selling.

 

Bruna was able to excel in her Salesforce career because…

Salesforce can be so many things, from the main platform to all the other products offered. Marketing Cloud is the best-selling product because it works so harmoniously with the main platform. I was finding that clients lacked this skill set internally and were relying on partners to implement it but you really need someone in-house to lead the way. There was, and still is, a gap in the market for this knowledge.

I’ve been working daily in the commercial space with private companies and am now also working with the public sector team inside Salesforce looking at ways to reach their customers. With Marketing Cloud, we can target them through multi-channel communications using journey builder, at the right time, using the right connection, in the right way. It’s hard to do this and you need a strong system to do it right. The 360 view is golden!

I’m passionate about educating marketers about Marketing Cloud and I found that so many Supermums come from a marketing and comms background. This niche tool is ideal to excel and progress their careers – it opens up so many opportunities.

 

Bruna has a successful, flexible career in Salesforce that offers her…  

With Salesforce, you can build a different life. You can achieve your clients’ goals but in your own time. You are never bored or short of work but, equally, you are your own boss and manage your own time. This comes from the leadership team down. Taking time out to be with my children and the ability to be flexible makes me more productive!

Are you considering a career in Marketing Cloud? There isn’t a better time than NOW! Technology continues to advance so don’t wait to start. The knowledge you learn in a CRM platform is the basis of all knowledge in the tech industry. It can be applied in so many different industries and roles so my advice is “Don’t think, do!”

 

Are you looking to upskill in Marketing Cloud skills?

We’ve helped over 900+ trainees, across 10 different countries, find flexible, well-paid roles in the Salesforce ecosystem, just like Bruna.

Grab your place on our 7-week Salesforce Marketing Cloud Training Course, which includes 4 weeks’ access to a Trail org so you can put into practice all that you are learning, giving you hands-on experience to take into your new or existing role.

See our other case studies:

What our Alumni have to say:

Shopping Basket