Day in the Life: Caitlin – Learning Marketing Cloud has allowed me to start my own Consultancy and work on my terms

Caitlin mom of 2 from Maryland, USA, wanted a more flexible, and part time, role to allow her to be there for her family more. Learning Marketing Cloud has allowed her to start her own Marketing Consultancy business and work on her terms around her family while upskilling in a niche and in-demand martec product.

Caitlin's Story

  • Course: Salesforce Marketing Cloud
  • Region: USA
  • Sector: Business Services
  • Job Title: Founder & Marketing Director
  • Works: Spark Personalization
  • Lives: Maryland, USA
Caitlin is a mom of 2 from Maryland, US. Previously a Marketing & Communications Director, she wanted a more flexible, and part time, role to allow her to be there for her family more. Learning Marketing Cloud has allowed her to start her own Marketing Consultancy business and work on her terms around her family while upskilling in a niche and in-demand martec product.

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Caitlin decided to upskill and launch her Salesforce career because..  

I first heard about Salesforce in 2012. I was working at a non profit and helped them to integrate Salesforce. I was blown away by all capabilities it had compared to old fundraiser platforms and databases. I almost took the Salesforce Administrator exam then but that didn’t happen as moved into a Content Marketing position so it wasn’t as relevant.

For the past 13 years, i’ve been working in the marketing field, but it’s now more about martec and you need to know an amount of technology to be effective and efficient. A few years ago my manager saw Supermums at a conference and mentioned it to me as she knew i was looking to upskill, and continue further in a part time role.

 

Caitlin decided to upskill in Marketing Cloud with Supermums because.. 

Marketing Cloud wasn’t even a product when i first heard of Salesforce. I’ve got experience of other platforms like Marketo, Hubspot, IBM Watson etc but Salesforce is the King, or Queen of CRM and marketing automation platforms.

I had no official job experience / qualifications in Salesforce and wanted to niche down with a marketing platform to fit my background.

I looked into Supermums to explore what was out there. There are lots of free options like Trailhead, Focus on Force etc BUT Salesforce Marketing Cloud has less accessible materials, and you certainly can’t get access to a live instance or learning how to build journeys unless you are in a role already that uses it, or by learning with Supermums.

Structure and hand holding worked best for me. The structure and hand holding were other reasons that attracted me to this course.

There was weekly webinars with weekly homework tasks to keeps you on track and accountable. There is also a strong built in community mad up of not just your cohort colleagues but also the past Alumni who help support you with things like exam prep etc. I liked that Supermums were using platforms such as Slack, LinkedIn, WhatsApp and bespoke system so there were lots of ways to get supported, stay on track and not get left behind……and the trainer was there to support you too!

 

Caitlin was able to launch her Salesforce career successfully because…. 

I didn’t want to work full time in a Director role but there aren’t many part time Marketing Directors! The level i was working at just wasn’t going to be flexible around my girls. I only wanted to work 20 – 25 hours a week and still get paid well so i knew that i had to go down the consulting route and learning Marketing Cloud with Supermums was the driving force behind this.

 

Caitlin has a successful & flexible career in Salesforce that offers her…  

I started my own company in October 2022. I’m providing strategic and creative marketing consulting to my previous employer and non profits, but having the Marketing Cloud cert and knowledge opens specific doors that just wouldn’t have otherwise been open to me. My unique skill set, in a high demand product, enables me to still remain part time, i don’t need to take a staff job, and i can continue to provide strategic consulting while i build up my Marketing Cloud clients.

I regularly tell others about Supermums now. My previous marketing experience was helpful but some on my cohort were marketers who had no experience of email /automation marketing so were brand new to the technology. This didn’t matter as they were successful. If you’re thinking about taking this course but don’t have any experience in either Salesforce or Marketing Cloud, it wouldn’t be impossible, the support and hand holding from Supermums would get you through BUT having experience in Salesforce, or marketing, would be helpful and easier before doing this course!

 
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Are you looking to gain in-demand martec skills?

We’ve helped over 900+ trainees, across 10 different countries, find flexible, well paid roles in the Salesforce ecosystem, just like Caitlin.

Grab your place on our NEW 7 week Salesforce Marketing Cloud Training Course – we’ve condensed it so you can get certified faster! It includes a 4 week access to a Trail org so you can put into practise all that you are learning, giving you hands on experience to take into your new or existing role.

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