Salesforce Sales / Business Development

If you love just talking about Salesforce and the different products that exist in the eco-system but don’t want to be involved in all of the delivery work then this is a good role is for you. Pre-sales are responsible for initially engaging with clients and identifying their high level requirements. The next stage of involvement is focussed on proposal generation, proto-types and producing demo orgs which is often in association with a Solution Engineer.

Both roles still require a level of technical competence and knowledge to properly elicit and understand requirements and at the later stage in the sales process to estimate quotes, but quite often the sales team may work with the technical team to formulate the budget.

Typical Responsibilities

These are the main responsibilities of being in Sales or Business Development and what job postings include.

  • Speaking to Prospects and eliciting their Current Business Challenges
  • Presenting how Salesforce could solve their Business Challenges
  • Managing Prospects through the Salesforce Funnel
  • Leading on the Development and Preparation of Proposals.
  • Briefing the Solution Engineer on the Challenges to Prepare a Demo

Transferable Skills

You might not have all of the key skills required but your previous knowledge and experience are also what recruiters and companies are looking for.

Our Supermums Programme will support you with developing these skills that you don’t have or need to refresh.

  • Strong Skills in Marketing, Sales or Business Development
  • Management Skills and Experience to Elicit Challenges
  • Financially Motivated and Performance Driven
  • Capacity to build Strong Client Relationships.
  • Benefits of Automation and Technology Software
  • Related Industry Experience

Salary Expectations

£45,000 – £80,000

UK Salary Expectations

$65,000 – $187,000

USA Salary Expectations

$120,000 – $160,000

AUS Salary Expectations

Typical Salesforce Business Development Day


You check your emails and respond to potential Lead enquiries, followed by a check on Salesforce to check in on your daily tasks and any new leads you need to mark for follow up.

Mid Morning

You have a call with a new Lead so you spend some time researching the company and preparing questions  in preparation for the call. You have a few case studies prepared to talk about who are from a similar sector and requirements.


You’ve just heard back from a Prospect that they would like to proceed – you update Salesforce , the team celebrate your success and you get on to organising next steps to progress the deal.

Late Afternoon

You have a demo call scheduled with a Client where you will present a customised solution base don their initial requirements. The Client is impressed but wants to take some time to review. You will follow up in 48 hours.

End of Day

You check your dashboard for your performance figures in preparation for a catch up with your Manager tomorrow – things are looking good – you are on track to exceed target and your pipeline is strong.

Real Stories from our trainees

Case Study Debra Carlyle

How Debra launched her Salesforce Career

A Salesforce career has opened lots of doors for me. With a background in recruitment, Debra retrained in Salesforce in 2017 and hasn’t looked back.

Case Study Bruna

Day in the Life: Bruna, I needed to learn Salesforce to support my Marketing role

Bruna upskilled with Salesforce Admin whilst working for a partner as she needed to understand the Salesforce platform in her marketing role. Since then, she now works fro Salesforce teaching others how Marketing Cloud can help them and their clients.

A Day in the Life of a Supermum: Jen Smith

Our Supermums Graduate Jen joined Muriel Molloy on a Salesforce Masters Series Webinar, sharing her top tips on how to make your stakeholders dreams come true, along with some great general Salesforce advice.

Kickstart your Salesforce Business Development career with Supermums

The Salesforce Consultancy certification is the qualification which gives you the springboard into a Salesforce Business Development role.

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