Our Team

Heather Black

Founder and CEO

Heather is the founder and CEO of Supermums. She is mum of two little girls, lives by the sea in East Sussex whilst working remotely. In 2010 she became an accidental Salesforce admin for her non-profit and loved it so much she decided to upskill as a Salesforce Consultant in 2012 helping other non-profits to implement a CRM. She realised her career path could work for other mothers so she launched Supermums in 2016 to bring more women into the sector. As a consultant she has overseen over 700 Salesforce projects and now enjoys upskilling talent in Salesforce consultancy and coaching skills. 

Zoe Lynds

Chief Operating Officer

Zoe, mum of two girls, and lives in Kent with her husband. She has over 30 years’ experience in HR, recruitment, training, apprenticeships, operations and management.  Zoe oversees the Operations of both Supermums Training and Supermums Consulting.  She is passionate about empowering people to realise their potential and grateful to work within a dynamic, skilled, dedicated, values led team.  She is a fellow of The Institute of Leadership & Management and enjoys being a school volunteer.

Annette Daley

Senior Business Development Manager, Supermums Recruitment

Lyn Constantine

Customer Success Manager – EMEA

Lyn has 2 grown up children and 3 beautiful granddaughters. Lyn is also a Supermums Admin Alumni. Having driven miles for work every day in the Property industry she no longer has long commutes and now work from home! She is passionate about helping parents consider their career choices and is a big fan of Salesforce.

Chelyn Briand

Customer Success Coach – AMER & ANZ

Chelyn, mom of 2 from Oregon, is as an active advocate for women in tech, a Dreamforce speaker, and a frequent speaker at Salesforce community conferences, She shares insights on leveraging LinkedIn and Artificial Intelligence. She is committed to championing women in the technology sector, specifically within the Salesforce ecosystem, and brings a unique blend of sales expertise with a dedication to nurturing diversity and inclusion in tech.

Jennifer Wood

Marketing & Communications Manager

Jennifer, mum of 1 from Cheshire, has 15+ years in digital marketing experience and content creation across multiple sectors including IT, recruitment, financial services, education and heath & wellbeing. She is one of our alumni after completing the Admin course in 2018 and can’t wait to do the Marketing Cloud & AI Skills courses. Jennifer’s role is to look after global communications, marketing, brand management, events and all things social media.

Lauren Cirsch

Social Media & Community Executive

Lauren, from the UK but living in Israel, brings with her over 10 years experience in marketing, social media and community engagement.

Abigail Green

Training Manager

Abigail, mum of 1 from the North of England, transitioned from teaching to become a Training Manager at Supermums. She now supports our students through their learning journey. Abi is very entrepreneurial, loves learning and is a converted Salesforce Fan. She loves providing pastoral support to our students and upskilling on Trailhead.

Liam O’Shea

Salesforce Certified Training Instructor and Head of Curriculum Development

Liam has been delivering Salesforce training for the past 3 years and loves teaching our students new technology. With a background in Sales and Customer Service he loves creating a good customer experience and averages a 4.9 out of 5 feedback score.

Spider Graham

Salesforce Marketing Cloud Certified Training Instructor

Spider lives in New York and has been a Salesforce Certified Marketing Cloud Instructor for the past 6 years.  He’s a veteran of the digital media buying, selling and production and has been the voice of digital media strategies for over 2 decades as a columnist for iMediaConnection, ClickZ and American City Business Journals. He has also published 15 books on digital marketing including 2014’s ‘Taking Down Goliath’.

Debbie Pearsons

Salesforce Marketing Cloud Certified Training Instructor

Martin Brockwell

Training Instructor

Martin has been helping to deliver the Admin Training Content at Supermums since we launched. Alongside training he is a Salesforce Consultant helping organisations to make the most of Salesforce. He is based out of Spain where he relocated to work with flexibility.

Jayne Brown

Training Coordinator

Jayne, mum of 1 from Yorkshire. Her background is in Technical Theatre, but a temp job in office admin & customer service lead her to Supermums, and the world of Salesforce. Jayne looks after all new trainees, and alumni, ensuring they have access to everything they need, when they need it, to support their learning journey.

Liesl Quinn

Salesforce Administrator for Supermums Training

Liesl, mum of 2 girls, originally from South Africa and living in Cheshire. She is a Supermums Alumni, after completing her Administrator training in 2022. With a background in digital marketing & project management, she upskilled after spending a number of years as a stay-at-home parent supporting her young family. Liesl looks after Supermums Training’s Salesforce org and is passionate about the Salesforce Ecosystem and all the opportunities it provides.

Poonam Yadav

Salesforce Administrator for Supermums Recruitment

Louise Blackstock

Business Development Manager, Supermums Recruitment

Louise has 4 years of sales & business development experience working in a variety of industries, including at Salesforce. Louise is empowered by trying to help make a difference and Is passionate about Diversity and Inclusion. Outside of work Louise enjoys spending time with friends and travelling and has a keen eye for fashion.

Libby Sole

Senior Recruitment Consultant

Libby’s worked in recruitment for over 7 years across industries including the public sector & internal hiring. She is passionate about providing an excellent client journey, always finds a solution to a problem and brings with her great communication and partnership skills. Libby is also completely fluent in Spanish as she grew up in Spain.

Iqra Aman

Senior Recruitment Consultant

Iqra lives in London with her husband, she specialises in placing salesforce administrators into permanent roles. She have been in the recruitment industry for over 5 years working across a variety of sectors including IT, healthcare, Petroleum sector. She is  passionate about placing candidates into their dream jobs and empowering and supporting others.

Gem Mendoza

Recruitment Resourcer

Gem has over 10 years of experience within the recruitment industry. She has multiple industry experience sourcing for candidates within the Americas, APAC, and EMEA regions. She finds joy in helping people get their dream jobs.

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