Day in the Life: Bridget – Marketing Cloud gave me the high-demand skill set I was looking for
Course: Salesforce Marketing Cloud
Job Title: Engagement Manager, Global Salesforce Practice
Lives: San Francisco, USA
With over 20 years experience in Marketing, Bridget wanted to build a high-demand skill set that would compliment this knowledge. Week long courses cost the same as the Supermums Salesforce Marketing Cloud course however no others offered a work programe, 2 weeks access to a Trail Org or had Heather’s vast knowledge of the non-profit sector, which was something Bridget was interested in.
Bridget decided to upskill and launch her Salesforce career because..
I have 20 years of marketing experience in B2B and B2C marketing, CRM selection, project management, human centred design, marketing strategy and project management but it sounds very generalist. There weren’t a lot of people that were saying ‘hey I want to hire all of that stuff’, usually they wanted a specialist in one area, so I wanted to find a really high demand skill set.
I was really interested in Marketing Cloud, I loved the idea of that 360 experience, authentic marketing and embracing your customer. I also had my eye on working with non-profits.
Bridget decided to upskill in Salesforce Admin Course and Marketing Cloud with Supermums because..
There were four things that attracted me to Supermums: Heather’s story and her focus on non-profits; the work experience program that was offered at the end of the Admin Course; the mentorship by a current Salesforce professional; and the friendship and support from the cohort and the Supermums Team – a community of women and men from all different background that could learn and grow together in a safe environment to ask questions.
Bridget was able to launch her new Salesforce career successfully because….
I didn’t know anything about Salesforce or Marketing Cloud before, but it built upon my 20-year career. So many of my skills were transferable, from project management to marketing, design thinking, sales, and customer success. Marketing Cloud and Salesforce core products are so intricate, but you can learn the pieces that work with your background, and there’s room for everyone to learn and grow.
The added benefits of the course included Salesforce specific resume and LinkedIn coaching which were really instrumental for me. I had three job offers before the end of the Marketing Cloud course because I had that coaching on how to position myself, so people were automatically reaching out to me on LinkedIn wanting to recruit me which was really exciting.
I joined Supermums in September 2020, and by June 2021 I was starting down my new career path!
Bridget has now successfully achieved a Salesforce career that offers her…
I love what I do every day. I’m working in what feels like a dream job!
Right now, I’m an Engagement Manager for Media.Monks for their Global Salesforce practice. I work in Marketing Cloud every day with world renowned non-profits and global fortune 50 companies.
I have a flexible role, I can work from home or remotely, I have a good salary, many future opportunities and fulfilment working with non-profits in a b-corp.
My role is to work with clients and our execution teams. I have a team that does a lot of the hands-on keyboard work, developers that help to build the emails, creative teams that build the content, and then I work with the client team to figure out the marketing strategy and how we are going to communicate with their customers.
It is really fun, there is a challenge every day, there is something new to learn. The cost is so worth it.
Are you looking to upskill in Marketing Cloud skills?
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Grab your place on our Salesforce Marketing Cloud Training Course, which includes 2 weeks access to a Trail org so you can put into practise all that you are learning, giving you hands on experience to take into your new or existing role.