Day in the Life: Jennifer, from VP in FinServ to Salesforce Consultant in a Non Profit

Jennifer, who lives in Canada, was a VP in the Financial Services sector but found that she wasn't enjoying her role anymore. After finding Salesforce, she realised that it wasn't too late to change careers and is a now a Salesforce Consultant for a Non Profit.

By Jennifer Wood

August 17, 2021


  • Course: Salesforce Consultancy Skills Course
  • Region: US
  • Sector: Finance
  • Job Title: Salesforce Consultant
  • Works: Passion Fruit Partners
  • Lives: Canada

Are you unsure about taking the leap into Salesforce from another industry? Jennifer, a Supermums trainee in Toronto says: “Go for it! it’s as amazing as you imagine it will be!“

Supermums courses: Consultancy Course & Non Profit Mini Course

Job now: Salesforce Consultant, Passion Fruit Partners, Canada (100% remote team) They are a Salesforce Consultancy for Non Profit Organisations.

Re-training in Salesforce does not mean starting over!

Jennifer had not been getting the fulfilment she needed from her pervious, senior and competitively paid, role. Looking for more fulfilment she said:

“I was the VP of Finance for a group of private corporations, and I was really not having any fun anymore. I wasn’t learning anything, I wasn’t feeling challenged, and I was pretty unhappy doing that. So I took a step back and assessed which parts of my role do I enjoy, and I realized that I had the most fun when I was working on technology projects.”

“I knew I didn’t want to code all day long. I wanted to get into Salesforce because I don’t have a degree in Computer Science and I didn’t want to spend 4 years getting one. Also, coming from a VP salary, I didn’t want to go into an entry level job”

Learn Salesforce + leverage your transferable skills

Jennifer discovered, that by retraining in Salesforce she could quickly have powerful technology capabilities at her fingertips, but also leverage all the skills she had developed in her previous role.

“SF is a great place where you can transition from another industry into it, taking your transferrable skills”

Jennifer found her background in business analysis and understanding business process stood her in good stead for a career in Salesforce. She says:

“General communication skills…understanding how to deal with different levels of management, different customers…it’s a soft skill but extremely important and very transferable.”

With an Admin certification under her belt, Jennifer sold herself into a Salesforce role using her transferrable skills as leverage to land Business Analyst role. Through LinkedIn she connected with Passion Fruit Partners, a Salesforce Consultancy for Non-Profits who work fully remotely and flexibly. Within a year she was promoted to Salesforce Consultant.

So how did she do it?

The consultancy skills course is ‘invaluable’

Jennifer didn’t have any recent experience running projects directly with external clients, and was very new to Salesforce. She wanted to learn more about the ‘softer skills’ needed to be a consultant, as well as more about the different Salesforce products.

“Definitely joining the the consultancy course was a big thing [in helping secure the promotion]. I’ve been doing that for the past year and I’m really enjoying it” (Skip to minute 8.10 in the video)

Since joining Supermums she’s gained further certifications, adding the Nonprofit Cloud Consultant and the Experience Cloud Consultant Certifications to her ever growing portfolio!

“Heather’s got a wealth of knowledge and shares things you may not even think about.. it’s, wow, yeah I never thought about that but its got such an impact. It’s not always a technical thing, or how to do this in Salesforce, it’s how to deal with projects and customers.” (Skip to minute 16.25 in the video)

Jennifer admits that one of the biggest challenges to overcome has been imposter syndrome, and the Supermums community has really helped address this.

“It’s an invaluable place to meet like minded people…. it gives you a support network. I like to be an expert in what I do…but no-one can ever know it all, I put a lot pf pressure on myself. Just joining the Supermums crew, being on the weekly calls and seeing people who are experts and that I look up to say it’s …ok not to know everything, is huge. ” (skip to minute 8.50 to watch the video)

“It’s really nice to hear other people are facing the same challenges as you are.”

Jennifer plans to continue her studies with Supermums and beyond as she would like to be a Salesforce Architect. We’ll keep checking on her progress and update you!

Are you looking for a change?

We’ve helped over 400 trainees find flexible, well paid roles in the Salesforce ecosystem, just like Jennifer. Have a look at the different Salesforce courses we offer, we’re sure there is one that’s right for you.

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Written By:

Jennifer Wood
Jennifer's role is to look after global marketing, PR, events and all things social media. She also look's after the Supermums Brand Ambassadors to help grow and share the love of Supermums.
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