Day in the Life: Denise – From Retail Marketing to Marketing Cloud Consultant

With almost 30 years experience in retail marketing for high street brands, Denise was looking for a new challenge that could enhance her skill set & knowledge base.....and Salesforce was the answer. She now works as a Salesforce Consultant at Slalom.

Denise's Story

  • Course: Salesforce Admin Course
  • Region: EMEA
  • Sector: Marketing
  • Job Title: Salesforce Consultant
  • Works: Slalom
  • Lives: London, UK
Denise has been in marketing for almost 30 years, 20+ of those have been spent in Retail focusing on B2C for high street brands. Due to market uncertainty in the retail sector over the past few years, she was looking a new challenge and Salesforce was the answer. Denise also benefited from one to one mentoring and coaching to build her confidence and skills beyond just learning the technical skills.


Denise decided to upskill and launch her Salesforce career because..  

I had previously had a long career in marketing, where I specialised in B2C multi-channel marketing, predominantly for UK high street retailers. About two years ago, I decided I wanted to look for a new challenge away from retail marketing, mainly due to the increasing volatility in the UK retail sector. 

I came across Salesforce and enrolled on the Supermums Admin course and Marketing Cloud Course. It was quite daunting, and there is a bit of imposter syndrome because I’m used to marketing tech but I’m not very good at using it, and I wondered if I should be going into this area. I had a friend at Salesforce, and she was supportive and said that I have the right skillset. 


 Denise decided to upskill in Salesforce Admin Course with Supermums because.. 

What was good about the Supermums course was that it didn’t just focus on getting a certification and then kick you out the door. It provided a mentor who was there every week and on call when I needed him, and who was a great support.  

The Supermums Team did some coaching sessions as well, so it let us all take a step back and focus on ourselves and what was important and to look at the bigger picture and what we were trying to achieve.  


Denise was able to launch her new Salesforce career successfully because…. 

One area that made me realise that I did have transferable skills that were valuable where I didn’t realise that previously was the part of the course on agile management. I had no idea what agile management was!   

I then understood that a lot of the skills I had – I could run a multi-channel national marketing campaign in my sleep, and all the skills I was using to do that for many years -were actually elements of agile project management. It was about taking my past experience and building on it, and having the confidence in an interview to say, ‘I don’t have agile marketing experience, but I do have experience running multi-channel marketing campaigns and they are using the same skills, and this is how you do it’. 

Supermums helped me land my first job as a Salesforce Admin at a non-profit initially where I could practice both Salesforce and Marketing Cloud skills thankfully.   

After I had gained a year’s worth of Salesforce Admin and Marketing Cloud experience, but zero Consultancy experience, I had my interview at Slalom. I approached my interview by selling my skill set, and fortunately it worked.  


Denise has now successfully achieved a Salesforce career that offers her..  

I am an now Associate Salesforce Consultant for Slalom with a focus on implementing Marketing Cloud for their customers. It’s brilliant there, I absolutely love it.  

I am now using Agile Project Management on a daily basis, and I now know what everything really means. I fundamentally use the skill set I already had. 



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