Gemma – Marketing Cloud gave me the confidence to learn and achieve

Gemma's role in the travel sector was, like many, gone almost over night when COVID hit in 2020. With a young family to support, she wanted to keep moving forwards and decided to upskill in Salesforce - this was just the beginning of her journey.

Gemma's Story

  • Course: Salesforce Admin Course
  • Region: EMEA
  • Sector: Charitable Organisations
  • Job Title: Business Analyst
  • Works: Advice UK
  • Lives: Buckinghamshire
Gemma is a mum of two and lives in Buckinghamshire, UK. When COVID hit in 2020, her role, like many others in the travel sector, was made redundant. She wanted to keep progressing and decided to upskill in Salesforce. This was just the beginning of her journey.  

Gemma decided to upskill and launch her Salesforce career because…

I’d worked in the Travel Management sector for over 20 years and in my last role I was an Account Manager. When COVID hit in March 2020, my job and the career I’d built up disappeared overnight. With a family to support, I knew that I had to keep moving forward and that’s when I saw Supermums and their Salesforce Admin course. I was on their September 2020 Admin course and got certified in early 2021. I wanted to continue learning so I enrolled on their Marketing Cloud course straightaway and became certified five months later.

Gemma decided to upskill in Marketing Cloud with Supermums because…

Like Supermums’ Admin course, the Salesforce Marketing Cloud course also came with a mentor and hands-on experience using Marketing Cloud on a project. The other main attraction was the people. Everyone was a similar age, had similar circumstances and family commitments  – this was comforting as you didn’t feel alone. Also, have you looked at the top-paid Salesforce jobs? Marketing Cloud professionals are like gold dust so I knew I would get paid well and stand out with these skills.  

Gemma was able to launch her Salesforce career successfully because… 

Marketing Cloud gave me the confidence to learn and achieve more. There is still so much more that I want to learn though and the more I learn, the more my interest grows. I’ve recently become Pardot-certified, which is great as we’re implementing this at work. The good thing about adding this skill is that it compliments Marketing Cloud (MC is more B2C and Pardot more B2B) and it didn’t feel alien either as a short course on Pardot was included in the Supermums Marketing Cloud course.  

Gemma has a successful and flexible career in Salesforce that offers her…  

I’m really lucky as I work with two other Supermums – we’re a three woman band. We’re all mums, we all work flexibly and we all get paid a decent salary. Having the flexibility to attend parents’ evenings and sports days means I don’t miss out on the important things for my family and I haven’t lost out financially by having this level of flexibility.   Gemma won ‘Supermums Trailblazer of the Year Award’ in August 2022. This was a Salesforce-hosted event, held at the Salesforce Tower in London. Supermums was asked, along with other workplace development providers, to nominate trainees who had stood out, gone above and beyond or overcome adversity to achieve a successful career path using Salesforce. Gemma said “I still can’t believe that I won. I feel so thankful and grateful to have been chosen.” Gemma is a Business Analyst at Advice UK and currently studying to gain her Business Analyst certification as part of our apprenticeship programme in partnership with Salesforce and Learning Curve.

Are you looking to gain in-demand digital marketing skills?

We’ve helped over 900+ trainees, across 10 different countries, find flexible, well paid roles in the Salesforce ecosystem, just like Gemma.

Grab your place on our NEW 7 week Salesforce Marketing Cloud Training Course – we’ve condensed it so you can get certified faster! It includes a 4 week access to a Trail org so you can put into practise all that you are learning, giving you hands on experience to take into your new or existing role.

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