Career Change from Retail to Tech – Sofia’s Success Story

Sofia made a career change from retail to tech with Supermums. With Admin certification, she is now Sales & Marketing Executive for the Spanish and LATAM market.

Sofia

  • Course:Salesforce Admin Course
  • Region:EMEA
  • Sector:Retail
  • Job Title:Sales Executive
  • Works:Supermums
  • Lives:London

Sofia made a career change from retail to tech after 10 years at Harrods and time as a full-time mum. With Supermums training, mentoring, and community support, she earned her Salesforce Admin certification and is now Sales & Marketing Executive for the Spanish and LATAM market at Supermums.

Previous Role: Retail Professional at Harrods / Full-Time Mum
New Role: Sales & Marketing Executive, Supermums (Certified Salesforce Admin)

“The best decision I made was joining Supermums — not just for the training, but for the incredible support, mentoring, and community that guided me every step of the way.”

Sofia decided to make a career change from retail to tech because…

“My background was originally in systems engineering, but later I worked in retail for nearly 10 years at Harrods. After having my son, I took time out to focus on family. When he started school, I knew it was the right time to relaunch my career — but breaking back into tech felt daunting. The options were overwhelming, and studying alone didn’t feel realistic. I wanted structured support, accountability, and a pathway into a career with real future opportunities.”

Sofia decided to upskill with Supermums because…

“A friend recommended Supermums, so I joined one of their information sessions. It turned out to be the best decision I could have made. More than just training, the real value was the support system — mentors, trainers, and the community.

My mentor was fantastic, helping me through both the studies and the final project. The Supermums Salesforce Admin Course is structured in a way that makes it easy to follow: weekly lessons, Trailhead resources, homework, and step-by-step guidance. Even when topics like security felt challenging, I always had resources and people to turn to.

What I loved most was the cohort experience — we formed small groups to support each other. Supermums creates a community that carries you through the process. And as a mum, the course flexibility was vital — I could pause during half-terms and holidays when my son was at home.”

Sofia was able to launch her new career successfully because…

“Supermums gave me the confidence and structure I needed. The training was practical, the mentoring personalised, and the community always there for me. Having this guided pathway meant I wasn’t just learning in isolation, but building skills I could apply straight away.

After graduating, I felt inspired to give back some of the support I had received. That’s why I joined the Supermums team — I wanted to help other parents experience the same transformation I did.”

Sofia has now successfully achieved a career change from retail to tech that offers her…

“Today, I work as Sales & Marketing Executive at Supermums, supporting the Spanish and LATAM markets. I use my Salesforce Admin skills every day and love being part of a global community. Most importantly, I have the flexibility to balance work with being there for my son — something I couldn’t find in my retail career.

This role has given me not only a career I enjoy, but also the sense of fulfillment that comes from helping others achieve their own success.”

Final Thoughts on a career change from retail to tech

“Doing it all alone would have been too difficult. Supermums provided the structure, mentorship, and community that made my career change possible. If you’re a parent or professional considering a career change into tech, don’t be afraid — with the right support, it’s absolutely achievable.”

Are you looking to gain in-demand tech skills?

We’ve helped over 1800+ trainees, across 10 different countries, find flexible, well paid roles in the Salesforce ecosystem, just like Isobel.

Grab your place on our Salesforce Admin Course to relaunch you career with a full package of support to accelerate your success.

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