How to ‘sell’ the BA Apprenticeship course idea to your employer

Are you keen to join the BA apprenticeship course but wondering how to ‘sell’ the idea to your employer?

Your employer may have many questions, but there are usually two things they want to know: is it going to cost money and how much of your time will it take?

Funding the apprenticeship

Your HR or Ops department will know if your company is paying into the apprenticeship levy. All organisations with a wage bill of over £3m a year will be paying a contribution and can only spend it on apprenticeships, so it’s in their interests to use it! If your company is paying the levy they can fund the apprenticeship through this. If they are not, you could be eligible to be sponsored by our supporting company. Get in touch with Abigail to find out more about the criteria and if places are still available.

How much time will it take?

20% of your work time must be spent on completing learning associated with your apprenticeship. However, much of it is work based learning, so it is likely to include tasks that you are already doing as part of your role, or that you could be doing, if you knew how! The theoretical learning will introduce you to topics and best practise methods that you can put into practise right away so it is hugely beneficial to your day to day work. The time allocation can be spread out as works for you and your employer.

Your employer is included in the setting of your individual learning path during regular meetings with you and your learning mentor. This means they can state any business needs and upcoming projects that could be included as part of your learning.


If you want to talk through how to present the ‘business case’ for taking the apprenticeship to your employer then book in a chat with Abigail now!

Want to know more details, find out if you are eligible and learn how to apply? Download your information pack here

44% of UK managers believe that apprenticeship programmes are the best way to encourage diversity in the workplace.

Source: Marketing Week
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