Marketing technology has become a major player in marketing departments globally and has been on the rise since 2011.
Marketing Technology also known as MarTech, is any digital platform or tool that a digital marketer uses to make their processes easier, streamlined and more effective. As with most businesses, tech-skills are now an integral part of day to day life, especially when running a marketing campaign, regardless of whether you are a digital-born or legacy era brand. For digital marketers, this means that if you can find the best MarTech fit for a business and implement it into the current marketing strategy, you’ll find that you’re a much-needed asset with this in-demand skill set.
MarTech in numbers
Are you a marketer and want to upskill into MarTech? Here’s some facts:
- Martech budgets have increased by 25% since 2018
- The average salary within Salesforce Marketing Cloud is around £67k, an increase of 28% since last year
- 26% of all MarTech jobs require Salesforce Marketing Cloud experience
There is no getting away from the incredible potential of MarTech in 2020. Whether you’re in the early stages of your digital marketing career or want to find a specific area to specialise in, choosing to develop your knowledge with any in-demand, transferable digital marketing skills will help you find professional success.
Upskill with an industry backed course
To reflect demand, Supermums is launching the Marketing Cloud course, sponsored by Accenture and in partnership with Salesforce’s Trailhead Academy, as Supermums is part of the Salesforce Authorized Training Provider Program. The course will teach you the fundamentals of this fantastic tool, enable you to gain certification, plus our recruitment team will even help you find a placement to put your skills into practise. To kick start your next marketing challenge, download the Supermums Marketing Cloud course pack today to find out more.
Already have marketing cloud experience and looking for a new job? Talk to our Supermums Recruitment Team who can help to find your perfect role.