‘It’s More than a Training Programme. It’s a Movement’: How Supermums is Upskilling Women in the AI Era

Written by Salesforce.

Today, the demand for skilled professionals in artificial intelligence is higher than ever. According to new Slack research, AI use in the workplace accelerated 47% in the past quarter. As of January 2024, more than 1 in 4 (28%) UK desk workers reported having tried AI tools for work, compared with 1 in 5 by September 2023.

With generative AI creating new job opportunities as it transforms industries, this demand is only set to increase. According to IDC, the Salesforce ecosystem — fuelled by AI — could generate over $41B in economic benefits and create over 500K jobs in the UK by 2028.*

Supermums leading a charge

An organisation that showcases how women in particular can be empowered to thrive in new and emerging technology jobs is Supermums.

Supermums is a social enterprise which aims to democratise opportunities for women to enter the world of technology and Salesforce.

When its would-be founder Heather Black became an accidental Salesforce administrator for her non-profit, she enjoyed it so much she decided to upskill as a Salesforce Consultant, helping like-minded organisations to implement a CRM.

As a mother of two, Black began to think about how Salesforce enabled her to stay working, and how her career path could work for other parents. In 2016 she launched Supermums to bring a diverse range of women into tech.

For Black, Supermums is more than a training programme. It’s a movement empowering women to realise their full potential in tech.

“As demand for AI talent grows, our mission becomes even more vital,” said Black.

“With Supermums, we’re not just bridging the AI skills gap; we’re shaping a future where everyone thrives.”

Heather Black, Founder and CEO, Supermums