Part 1: Why Admins Need to Get Familiar with Salesforce Marketing Cloud!

Join us over the next 3 weeks as we share with you Marketing Cloud, why you should get to know it and how these skills can help you as a Salesforce professional. 

Salesforce and Marketing Cloud work in harmony together to optimise customer relationships and in this #MarketingCloudSuperStar podcast series, we talk about the rising importance of Marketing Cloud and why it’s one of the products to add to your bow, whether you are starting out or advancing your Salesforce career. During this series we cover:

• Why Admins Need to Get Familiar with Salesforce Marketing Cloud! (Part 1)
• Relaunch your Marketing Career with Marketing Cloud (Part 2)
• What is it like working with Marketing Cloud? (Part 3)

In this week’s podcast and blog, we explore the reason why admins should be getting familiar with marketing cloud, with #MomentMarketer and marketing super star, Chris Zullo, Marketing Practice Director of All Cloud, Salesforce MVP and Marketing Champion.

Over 15 years Chris has been delivering effective solutions in the CRM space working with a wide range of platforms with a passion for business analysis and data. From graduating in a marketing and management information degree he has advanced his career and he is currently focused on Marketing Automation Platforms (MAP) consulting on Salesforce Marketing Cloud (both Email Studio & Pardot). This topic is close to Chris’s heart as he has travelled the world delivering this talk from London’s Calling to Dreamforce and the upcoming MarDreamin event. We are delighted he could feature on our show.

Why should Salesforce Admins care about Marketing Cloud?

As an admin you might be managing a system that interacts with marketing cloud which means data points are going to converge and be dependent on each other. The success of your marketing campaigns will depend on the strength of your CRM’s data integrity and so the two are interdependent on each other to succeed. 

Understanding how marketing cloud works and being able to optimise the relationship between the two systems is fundamental and marketing cloud is quickly becoming the e-marketing system of choice for Salesforce users as sales in the product booms. 

Ultimately the why to learn Marketing Cloud is down to 4 key things:

Marketing cloud will impact your org

Data integrity matters

You need a 360 view of all interactions across systems

It’s not just for marketing

What is Marketing Cloud?

Marketing Cloud is a suite of products that align under one platform. It is much more than just email, it’s about advancing communication and relationships with your customers, to fully extend the role of a CRM. The two platforms – Salesforce and Marketing Cloud create the perfect storm to optimise customer service and sales opportunities for a business. The product range consists of: 

• Customer Data Platform 
• Personalization 
• Engagement 
• Advertising 
• Account Engagement 
• Intelligence 
• Loyalty Management 

How does Marketing Cloud support businesses – 25% decrease in costs to acquire new customers

• It builds trusted relationships at scale with data-driven moments 
• Marketing Cloud unlocks customer value with data 
• It humanizes every moment in real time 
• It automates engagement across channels 
• It optimizes performance & spend 

Customer Data Platform provides the Power of Personalisation – 30% faster segmentation 

• Connect data across Salesforce & beyond 
• Create & activate smarter segments, faster 
• Action real-time data and insights 
• Unlock the power of open ecosystem

The future of marketing and customer service is focussed on personalisation and data points that nurture relationships to optimise outcomes for all.. now more than ever the synchronisation between the CRM and Marketing Cloud is pivotal as the demand for the platforms grow. 

How to learn Marketing Cloud

Are you a marketing professional looking to boost your CV and skill set with the most in-demand march knowledge? Do you need to learn more about marketing tech and trends but don’t know where to start? Meet Salesforce Marketing Cloud.

Supermums offers the ideal Marketing Cloud training program that’s like no other – combining 2 courses in one as one of only a few Trailhead Academy approved training providers AND we include access to a 4 week Trial org – this is notoriously hard to get hold of, but with Supermums, we’ve got it covered – so you can get your hands dirty and put into practise everything that you are learning.

Our course is £1600 / $2000 less than if you studied with other MC course training providers.

Supermums was created to help mums and dads get back into work after a career break so our courses are fully virtual, all sessions are recorded so you can watch them back if you aren’t able to join the live sessions and we design our timetables around school holidays.

Find more about our Marketing Cloud course and we can help you on your journey to become a professional marketing cloud expert.