How to go from Salesforce Admin to Salesforce Marketing Cloud Expert and Boost your Salary!

People often ask how do you get to earn £5k/$10k a month in a Salesforce Career – How do you get this momentum! 

Well it often means doubling down on your learning and stepping from an Admin to a Salesforce Marketing Cloud Admin, Consultant or Specialist! 

The answer is, it requires a clear plan of action, with learning objectives and a financial mindset to increase your earning potential.  The Supermums Alumni who have achieved these financial goals have had a clear plan of action and have been fully committed to their success. 

At Supermums, we provide this learning track for our trainees and alumni who want to invest in their success. It’s down to you! September is a great time to commit to studying, so join us to get back in the grove! We have your back with our suite of training options from our Admin Course, Consultancy Skills Course, Marketing Cloud Course and Peer Study Groups. 

Why should Salesforce Admins care about Marketing Cloud?

As an admin you might be managing a system that interacts with marketing cloud which means data points are going to converge and be dependent on each other. The success of your marketing campaigns will depend on the strength of your CRM’s data integrity and so the two are interdependent on each other to succeed. 

Understanding how marketing cloud works and being able to optimise the relationship between the two systems is fundamental and marketing cloud is quickly becoming the e-marketing system of choice for Salesforce users as sales in the product booms. 

Ultimately the why to learn Marketing Cloud is down to 4 key things:

What is Marketing Cloud?

Marketing Cloud is a suite of products that align under one platform. It is much more than just email, it’s about advancing communication and relationships with your customers, to fully extend the role of a CRM. The two platforms – Salesforce and Marketing Cloud create the perfect storm to optimise customer service and sales opportunities for a business. The product range consists of: 

• Customer Data Platform 
• Personalization 
• Engagement 
• Advertising 
• Account Engagement 
• Intelligence 
• Loyalty Management 

Admin to Marketing Cloud Training Schedule 

At Supermums we have all of the components in place to get you motivated and accountable! You just need to join the community and commit to the learning plan. 

• Over 3 months, spend 16 hours a week studying for your Salesforce Admin Certification with the Supermums Ultimate Salesforce Admin Course. *If you are already proficient in Salesforce or have an extensive marketing background, you can skip this option and go straight into learning Marketing Cloud with us*
• Over 3 months spend 4 hours a week studying for your App Builder and Advanced Builder Certifications with the Supermums Peer Study Certification Groups.
• Within 3 – 6 months you should gained your first experience and have landed your first job role in the eco-system with three certs under your belt!
• Over 7 weeks, spend 12 – 15 hours a week studying on the Supermums Salesforce Marketing Cloud course whilst working in a role.
• During this time, you’ll have 4 weeks access to a Trial Org to put into practise everything that you are learning on the Marketing Cloud programme.
• Over 12 months, spend 2-4hrs a week studying for one of more Salesforce Marketing Cloud Certifications that relate to the products you are working with in your job.

So How Does This Translate into Financial Reward? 

Firstly you can discuss a performance related reward in the first job you take. 

Over the 2 years, set the learning and certification milestones and gain relevant experience to negotiate a pay increase over this time. Why? Because as you learn more and gain more certifications you are worth more! You can expect increase your salary or contractor day rate accordingly if there is a clear performance framework in place.

If your employer doesn’t increase your salary someone else will. Your other option is to jump ship and move to a new job that gives you more opportunity to develop your skills and experience. With every job change you can typically expect a 10k increase with an increase in your credentials. 

With this reward it therefore makes sense to be pro-active and committed to your progress and your value in return.

If you shy away from talking about money then use a Recruiter to help you negotiate a salary/day rate and an incremental pay increase overtime for a new role. Speak to the Supermums Recruitment Team if you are looking for your next job move.

Follow the Trail of others who have taken the step to Salesforce Marketing Cloud Expert, with the support of Supermums! 

Below is a summary of the different roles you might want on the team:

Bridget loved learning and connecting with her Supermums peers during her learning journey to provide a safe and supportive environment whilst completing the Admin and Marketing Cloud Course. She loved the resume and job coaching support provided by Supermums, and after updating her LinkedIn profile was quickly being approached by many companies looking to interview her. She had 3 job offers before completing the training course and now works as a Marketing Cloud Engagement Manager at Media Monks.

There were four things that attracted me to Supermums: Heather’s story and her focus on non-profits; the work experience program that was offered at the end of the Admin Course; the mentorship by a current Salesforce professional; and the friendship and support from the cohort and the Supermums Team – a community of women and men from all different background that could learn and grow together in a safe environment to ask questions. 

Prior to enrolling in the Marketing Cloud course with Supermums, Paola had been in traditional marketing for 10 years. After graduating at the end of 2022, she was then able to go on and land a new role in Marketing Cloud as a CRM Associate and experience an increase in her salary as a result. She now works remotely and flexibly around her 2 young children and loves the diversity and complexity of her role working with a great team.

Salesforce was too expensive for me and other companies had limited background or experience that i could see online. Then i saw Supermums. I looked on LinkedIn and saw all of the graduates and trainees talking about the program or their success and it gave me the social proof that this was the right choice, plus it came with access to a real live org so i could practise as i’m learning.

Arlene wanted to pivot into a tech career so she completed the Admin and Marketing Cloud course with Supermums. She chose was really impressed by the encouragement of community, as well as the Supermums team, the wrap around package of support provided, and the hands on experience with the Marketing Cloud product. After a gap in employment and family responsibilities, she was looking for a 100% remote role. She completed 2 of her Marketing Cloud Certifications and really valued the work readiness support from Supermums to create a tech focussed Resume. She now works at Lev, as a Solution Architect.   

I knew I wanted to work flexibility and remotely for my family and Salesforce started popping up on my feed so after some research I decided it was a career to pursue. I wanted to do the Admin Course first, to learn and understand the basics of the CRM platform, followed by the Marketing Cloud course.  

Join the next Supermums Salesforce Marketing Cloud Course

If you’re inspired by these stories, and want to progress your career to the next level, in terms of knowledge and salary, save your seat on our next Salesforce Marketing Cloud course.