How to Find your Salesforce Niche

By Heather Black

May 20, 2023
5 min read

Find out how to Launch your Salesforce Career in 5 Steps with our latest content series over the next 5 weeks. In each blog we cover the four key factors that will help you to make the right decisions to accelerate your Salesforce Career. From choosing which Salesforce Admin Training is right for you, how to benefit from working with a Salesforce mentor, how to secure work experience and how to land your first job role. 

Sign up to our Weekly Career Boost Bulletin to be notified of each release:

One way to advance your Salesforce Career – to build your confidence, land a job, or get a promotion, is to really carve out your niche in the Salesforce arena. Check out my tips below on how you can take the steps to find and establish your Zone of Genius.

At Supermums, we love to help professionals to accelerate their Salesforce career through our Training Courses and Recruitment Services, and we share lots of top tips with our clients like those below.

What Are You Passionate About and What Makes You Shine?

What could your niche be in?

  • Industry Related – Salesforce focusses on selling it’s product into certain industries verticals. Do you have relevant experience and have a passion for working in certain industries.
  • Product Related – Do you have a passion for a certain Salesforce product that you can become an expert in. Do you want to immerse yourself in the product and all of the third party extensions be it Service Cloud, Sales Cloud, Marketing Cloud, CPQ, Mulesoft and beyond..
  • Skill Related  – Do you have a passion for Admin, Automation, Business Analysis, Project Management, DevOps, Training, Coding or Architecture for example and do you want to become a champion for one of these skills and share your top tips.
  • Mission Related – Do you have a passion to champion and support certain members of the community with a similar background, for example equality groups, locality or industry customers, just like I did by launching Supermums.

Once you’ve identified your niche, then you want to build your confidence in this area to feel like you have the authority to shine and speak.

  • Seek Feedback from people you have worked with and start asking for LinkedIn Testimonials, so they are publicly available for people to see.
  • Appreciate and accept the great feedback, so you get to boost your confidence and believe in yourself.
  • Start to document your winning formula, strategy or tips that would share with others.
  • Complete any relevant certifications that back up your expertise.
How to Build your Confidence and Gain Traction in your Niche
  • Mentor others who are keen to learn this topic
  • Start to present on this topic and share your expertise within Internal Meetings or Training Sessions
  • Share some of your top tips on Social Media and see how people react.  

Once you feel comfortable and believe that you have something to share with others, it’s time to step it up. Put together a one page profile that summarises your speaker topics, your background, testimonials and your credentials and use this to leverage new opportunities.

How to Amplify your Personal Brand
  • You could apply for a job role or ask to become the internal specialist or Head of Department in your niche.
  • Put yourself forward to speak at user group events
  • Submit speaker sessions for Salesforce Community Events
  • Write articles and submit them to existing blogs
  • Start your own blog and write regularly
  • Put yourself forward as a guest speaker on a Podcasts
  • Start your own podcast show
  • Launch a You Tube Tutorial Channel and create You Tube Tutorials
  • Share regular tips across social media platforms
  • Start a Linked In Newsletter and publish articles each week

Find the medium that works for you and the one you are most comfortable working with. Seek training on how to present or how do optimise a blog or YouTube channel if you decide to launch a medium on your own. If you want to step out of your comfort zone you don’t have to do it alone. Make sure you are surrounded by experts who can help you on your way. Most importantly, you want to enjoy it and to shine. So go for it, find and focus on your Zone of Genius!

At Supermums we deliver a Salesforce Admin Course that offers the following structure which might suit you:

  • Weekly Timetable of Activities to Complete equating to 16hrs 
  • Live 2.5-3hr Virtual Training Sessions with a Certified Instructor using the Authorised Content 
  • Practical Homework Tasks supported by a one to one mentor for 1-2hrs a week 
  • Certification Study Group Sessions 
  • Peer Motivation and Support from a Peer Cohort of Learners 
  • Practical Work Experience 
  • Fortnightly Career Coaching and Employment Readiness Support

The biggest reason people choose Supermums is the structure, quality and level of accountability and motivation it provides. It has received an average score of 4.7 of our 5, by trainees. 


Written By:

Heather Black
Heather is the founder of Supermums Recruitment and Training. With an extensive background in Salesforce Consultancy, Career Coaching and Training she is passionate about empowering people with the right skills, attributes and knowledge to be successful in their career.

Subscribe To Our Weekly Top Tip Bulletin

Get Updates And Learn From The Best

By submitting this form you agree to the terms of Supermums Privacy Policy:

Shopping Basket