What is Salesforce Marketing Cloud?
Why consider Marketing Cloud as a career?
In today’s fast-moving digital world, carving out a niche in marketing isn’t just smart — it’s essential. One of the most in-demand and rewarding specialisms right now is Marketing Cloud.
As brands compete for attention across dozens of channels, employers are increasingly seeking marketers with specialised skills who can deliver measurable results.
This niche blends creativity with technology, allowing marketing professionals to master the tools behind personalised, automated, data-driven campaigns. For marketers who want to future-proof their careers, stand out in a crowded job market, and deliver real impact, Marketing Cloud offers a powerful and growing pathway with average salaries of £60k/$100k.
On our recent Discovery Session we had 3 special guest speakers, one of our mentors Leo Ortega, who has led the Marketing Cloud Practice at 3 Salesforce Consultancies and two alumni who share their stories of training with Supermums and launching their Marketing Cloud Career successfully.
Get a snippet of what they say…
Taz – ” It’s a great product to specialise in! You are in demand as a Marketing Cloud expert, you can negotiate your terms and command higher salaries.”
Lisa – “As soon as I updated my LinkedIn profile as a Marketing Cloud specialist, I was headhunted straight away and I landed a perfect remote role for myself.”
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a powerful digital marketing platform developed by Salesforce. It helps businesses manage and automate their marketing efforts across multiple channels such as email, social media, mobile apps, and websites.
This platform has so many possibilities, all targeted around the world of marketing with the objective of putting the customer at the centre of every interaction and experience. Trying to manage how and when a customer interacts with a brand can be complicated just by using traditional methods but Salesforce Marketing Cloud allows you tailor make content for customers across multiple channels such as email, online, mobile, e-commerce, social and communities, and report back in real time.
Key Features of Marketing Cloud
Just some of the benefits included in Marketing Cloud are:
- Email Studio – Create and manage email marketing campaigns.
- Journey Builder – Automate customer journeys based on user behavior and data.
- Audience Builder – Segment audiences using customer data from multiple sources.
- Mobile Studio – Send SMS, push notifications, and group messages.
- Social Studio – Manage and analyze social media campaigns.
- Advertising Studio – Integrate advertising across platforms like Facebook, Google, and LinkedIn.
- Datorama (Intelligence) – Marketing analytics and performance reporting.
- Interaction Studio – Real-time personalization across web and mobile.
- Data Cloud – Connect and harmonize data across the Salesforce ecosystem
What type of companies use Salesforce
Marketing Cloud is a fast growing product and more and more companies are harnessing it’s potential to create engaging customer journeys that lead to sales and brand loyalty.
Now more then ever when our lives are lived online, tracking consumer trends and responding with tailored and timely content enables companies to reach customers in new ways.
Some of the big names that use the product include Adidas, Unilever, Michelin, Philips, Ticketmaster, Kelloggs, Eurostar…to name a few!
What are the Marketing Cloud job roles and salaries
There are a number of types of roles you can go for depending on your previous skills, experience and they type work you are looking for.
Marketing Cloud roles are available both in house and at consultancies, working for a variety of clients.
Some roles will combine opportunities to build journeys and use your creativity, others will be far more technical or data driven.
Example Job Titles
- Digital Marketing Manager
- Marketing Operations
- Marketing Cloud Consultant
- Marketing Automation Specialist
- Marketing Cloud Product Owner
- Marketing Cloud Analyst
- Marketing Cloud Developer
- Marketing Cloud Architect
- Marketing Data Analyst
Where do our Alumni work now? – Read their stories..
“Right after the course, I landed a job and got a really big increase in my salary. So it definitely leveraged my position.
Don’t stop at the first hurdle, because there will be quite a few, I can say – but don’t stop, because it’s very rewarding in the end.”
“I love what I do every day. I’m working in what feels like a dream job!
Right now, I’m an Engagement Manager for Media.Monks for their Global Salesforce practice. I work in Marketing Cloud every day with world renowned non-profits and global fortune 50 companies.”
“I started my own company in October 2022. Having the Marketing Cloud cert and knowledge opens doors that just wouldn’t have otherwise been open to me. My unique skillset in a high demand product enables me to still remain part-time.”
Learn More – Watch the Marketing Cloud Discovery Session
Watch the replay of the Salesforce Marketing Cloud Discovery Session to learn more about this in-demand product, how our Marketing course can help you get certified and how adding this to your resume can help future proof your career as a marketer.
We had 3 special guest speakers, one of our mentors Leo Ortega, who has led the Marketing Cloud Practice at 3 Salesforce Consultancies and two alumni who share their stories of training with Supermums and launching their Marketing Cloud Career successfully.
Get a snippet of what they say… Taz – ” It’s a great product to specialise in! You are in demand as a Marketing Cloud expert, you can negotiate your terms and command higher salaries.”
Lisa – “As soon as I updated my LinkedIn profile as a Marketing Cloud specialist, I was headhunted straight away and I landed a perfect remote role for myself.”
Learn Marketing Cloud with Supermmums
If you are a marketing professional and you want to upskill with Marketing Cloud, Supermums is the ideal programme. We are an Authorised Salesforce Training Provider and Supermums was created to help parents get back into work after a career break so our courses are fully virtual, all sessions are recorded so you can watch them back if you aren’t able to join the live sessions and we design our timetables around school holidays. Other benefits of studying with us include:
- Official Salesforce Content – The live training course covers the Salesforce ‘Build and Analyze Customer Journeys using Marketing Cloud’ (MK101) Course to prepare you for your Marketing Cloud Email Specialist Certification. Supermums is an authorised Salesforce Training Provider with Certified Salesforce Instructors.
- Discounted Price – We deliver this training content at a heavily discounted rate compared to other commercial providers thanks to the support of our sponsors and partners. This is the best reputable training you can get on your CV / resume.
- Access to a Trial Org – You get 4 weeks access to a Marketing Cloud Trial Org to practice your practical skills and build out a demo. This is notoriously difficult to get hold of! Tip: We would recommend you record your demo to showcase your skills.
- Marketing Mentor – Get Access to an Experienced Salesforce Marketing Cloud Mentor to help support you throughout the course.
- Career Coaching Included – Benefit from Group Career Coaching to boost your confidence and Employment Readiness Support to update your CV / resume and LinkedIn profiles to land your first job. Our Alumni have benefited from 3 x job offers with employers approaching them based on their updated LinkedIn profiles. Our talent is in demand!
Find Out More
Our courses start in Jan, April, June, October.
To find out more about Supermums Salesforce Marketing Cloud course, visit our training page, get your course info pack and let us support you on your journey to become a professional Marketing Cloud expert.
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