What is Salesforce Marketing Cloud?
What is Salesforce Marketing Cloud? Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns, by giving them the ability to speak to customers with the right message, in the right tone, at the right time.
This platform has so many possibilities, all targeted around the world of marketing with the objective of putting the customer at the centre of every interaction and experience. Trying to manage how and when a customer interacts with a brand can be complicated just by using traditional methods but Salesforce Marketing Cloud allows you tailor make content for customers across multiple channels such as email, online, mobile, e-commerce, social and communities, and report back in real time.
Not only do you get access to Marketing Cloud but also the power of the world’s #1 CRM, Salesforce. Just some of the benefits included in Marketing Cloud are:
- Journey Builder: Use marketing automation to build customer journeys across email, mobile, advertising, your website, and the internet of things to deliver a seamless experience across marketing, sales, and service.
- Audience Builder: Create a single view of each customer with information from any source. Then, target specific audiences and segments across the customer journey. Go from managing data to building relationships.
- Personalisation Builder: Power personalisation using Einstein’s predictive intelligence capabilities. Pair customer profiles with machine learning algorithms to automatically show the right content to each individual.
- Content Builder: Manage all of your content and assets in a single location. Easily handle assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise.
- Analytics Builder: Track and measure the performance of your campaigns and journeys. Uncover new insights about your customers through rich reporting and predictive analytics.
- Marketing Cloud Connect: Keep customer data in sync across marketing, sales, and service interactions. Trigger journeys and messages as customers interact with any department across your company to deliver one seamless experience.
Marketing Cloud FAQ’s
So now you understand more about what Marketing Cloud is and how it can enable you as a marketer. How can you become a Marketing Cloud expert? What course/s should you take? Why should you study with Supermums to help you achieve these goals and what are the benefits of our Marketing Could courses over others available?
We’ve pulled together the most FAQ’s we get asked:
What types of companies use marketing cloud and how big is the market?
Marketing Cloud is a fast growing product and more and more companies are harnessing it’s potential to create engaging customer journeys that lead to sales and brand loyalty.
Now more then ever when our lives are lived online, tracking consumer trends and responding with tailored and timely content enables companies to reach customers in new ways.
Some of the big names that use the product include Adidas, Unilever, Michelin, Philips, Ticketmaster, Kelloggs, Eurostar…to name a few!
What kind of roles can i go for once certified?
There are a number of types of roles you can go for depending on your previous skills, experience and they type work you are looking for. Marketing Cloud roles are available both in house and at consultancies, working for a variety of clients. Some roles will combine opportunities to build journeys and use your creativity, others will be far more technical or data driven.
Some job titles for Marketing Cloud professionals include:
- Digital Marketing Manager
- Marketing Operations
- Marketing Cloud Consultant
- Marketing Automation Specialist
- Marketing Cloud Product Owner
- Marketing Cloud Analyst
- Marketing Cloud Developer
- Marketing Cloud Architect
- Marketing Data Analyst
I’m interested in a starting a career with Salesforce. Should I take the Marketing Cloud Course or the Salesforce Administrator Course? Do you need both?
Got marketing experience? You can jump straight into Marketing Cloud – you don’t need other Admin certifications to do so. Marketing Cloud can be used in conjunction with CRM’s other than Salesforce, so the variety of roles available is broad. Also, if you have other marketing experience, specialising with this product means you’ll be able to leverage your existing skills and experience with specialist knowledge – making you a valuable resource.
If you like, you can go on to get certifications in other products too – most Salesforce Consultants will have several, so as you build your career you can go on to study other areas if you feel it is right for you. The content covered in our Marketing Cloud Course regarding Marketing Cloud Administration will also be very beneficial if you do decide to take the standard Salesforce Administrator exam as much of it is transferrable.
How can i get certified in 7 weeks on your Marketing Cloud course?
Our course is designed to fully prepare you for the world of marketing automation! We teach the content step by step with practical assignments along the way to help you cement your understanding. By the end of our course you’ll be ready to achieve your E-mail Specialist Certification. As well as this, thanks to our Partnership with Trailhead Academy we also get you 4 weeks ‘Trail Org’ access to complete a ‘capstone project’ – giving you the opportunity to put your learning to the test in a demo environment. Read more about why our course is different.
Towards the end of the course we also run exam preparation sessions to make sure you’re ready to succeed and get certified!
Marketing Cloud Discovery Session
Watch our latest Salesforce Marketing Cloud Discovery Session as they talk you through what this in-demand product is, how our course can help you get certified and how adding this to your resume can help future proof your career as a marketer.
What’s included with Supermums Salesforce Marketing Cloud course?
If you are a marketing professional and you want to upskill with Marketing Cloud, Supermums is the ideal programme because we are not only official partners of Salesforce but our course content is approved by Trailhead Academy. Supermums was also created to help mums and dads get back into work after a career break so our courses are fully virtual, all sessions are recorded so you can watch them back if you aren’t able to join the live sessions and we design our timetables around school holidays. Other benefits of studying with us include:
- Official Salesforce Content – The live training course covers the Salesforce ‘Build and Analyze Customer Journeys using Marketing Cloud’ (MK101) Course to prepare you for your Marketing Cloud Email Specialist Certification. Supermums is an authorised Salesforce Training Provider with Certified Salesforce Instructors.
- Discounted Price – We deliver this training content at a heavily discounted rate compared to other commercial providers thanks to the support of our sponsors and partners. This is the best reputable training you can get on your CV / resume.
- Access to a Trial Org – You get 4 weeks access to a Marketing Cloud Trial Org to practice your practical skills and build out a demo. This is notoriously difficult to get hold of! Tip: We would recommend you record your demo to showcase your skills.
- Marketing Mentor – Get Access to an Experienced Salesforce Marketing Cloud Mentor to help support you throughout the course.
- Career Coaching Included – Benefit from Group Career Coaching to boost your confidence and Employment Readiness Support to update your CV / resume and LinkedIn profiles to land your first job. Our Alumni have benefited from 3 x job offers with employers approaching them based on their updated LinkedIn profiles. Our talent is in demand!
Find Out More
To find out more about Supermums Salesforce Marketing Cloud course, visit our training page, get your course info pack and let us support you on your journey to become a professional Marketing Cloud expert.
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