How to be a Freelance Salesforce Professional
By Heather Black

There are several benefits to being a Freelance Salesforce Professional and within this blog we cover a number of strategies you can take to get there, how to develop your skills and confidence and how to set up a business. It’s jam packed with useful content from leading experts plus insights from four people that have taken the leap into being a freelance Salesforce professional.
The Benefits of being a Freelance Salesforce Professional
Let’s get straight to the benefits to see if it works for you! Here are four reasons why you might consider doing a freelance role either part-time or full-time. You can get started alongside a full time job and then expand when you’ve got some clients secured.
- Flexibility & Work-Life Balance
- Set your own schedule and work from anywhere.
- Choose projects that align with your interests and availability.
2. Higher Earning Potential
- Charge competitive day rates or project fees.
- Diversify your income with multiple clients instead of relying on one employer.
3. Broader Experience & Skill Growth
- Work across different industries, orgs, and use cases.
- Build a well-rounded portfolio faster than in a single in-house role.
4. Autonomy & Career Ownership
- Take full control of your career direction and development.
- Build your personal brand and reputation in the Salesforce ecosystem.
It sounds of interest, then check out the 2 strategies you can take below to growing your freelance Salesforce career.
The first strategy is better suited to someone who wants to focus on being a Salesforce Admin, tinkering and managing the system, data and security tasks alongside other administrative and operational tasks within an business. The second strategy is suited to some that wants to lead and take responsibility for the development of a Salesforce system and enjoys a diversity of new projects and clients.
Strategy 1 – Become a Virtual VA with Salesforce Skills
A great Virtual Assistant (VA) is a game-changer for any business. They help teams thrive by:
✅ Handling admin tasks with precision
✅ Keeping calendars, emails, and operations running smoothly
✅ Supporting sales, marketing, and customer service
✅ Bringing structure, organisation, and peace of mind
But what makes a Virtual VA earn more ££ and stand out even more is Salesforce Admin skills.
Salesforce CRM is used by thousands of businesses to manage their customer information, tasks and operations.
With Salesforce, a VA can:
🔹 Automate repetitive tasks and improve workflows
🔹 Keep customer and business data organised and actionable
🔹 Support CRM systems that drive growth
🔹 Provide reporting and insights that help teams make smarter decisions
💼 It’s the perfect skillset combo for any VA looking to increase their value—and open up new career opportunities.
Find out more about becoming a virtual VA with a #Salesforce specialism in this week’s Mums on Cloud Nine podcast with Rachel Green. Find out more about WOW MOM and how it Rachel can get you set up as a virtual VA.
Strategy 2 – Become a Freelance Salesforce Consultant
Within this Mums on Cloud Podcast with Bradley Rice, we cover the basics of starting out as a Freelance Salesforce Consultant. With Bradley we talk about:
- The benefits of freelancing
- How do you find your first client?
- What skills do you need to need to have?
- What are the costs of starting your own business?
- How do you look professional
- What if i get stuck half way through a project and need help?
- As a Freelance Salesforce Consultant
✅ You can juggle it around your full time job
✅ You can have regular monthly retainers
✅ You can expand your product experience
✅ You can work with flexibility.
You can check out Bradleys Freelance Bootcamp to get you started here https://talentstacker.com/freelance-bootcamp-enrollment/ and use the code “FreelanceMums10” to take 10% off
Develop your Salesforce Consultancy Skills & Confidence

If you are concerned about having the right skills and confidence to manage Salesforce Projects, then we have you covered at Supermums!
You can learn Business Analysis, Change Management and Agile Project Management skills with our On-Demand Consultancy Skills Course.
On the course you will learn how to document requirements professional, manage projects within time and budget, and engage and enthuse users with professional skills. Benefit from a whole suite of tools and templates to hit the ground running.
Get 20% off the Consultancy Skills course before the 13th June with the discount code ‘WorldTour2025’
“The Supermums Salesforce courses gave me tremendous confidence to go forward and set myself up as an independent consultant. I’d happily be an employee but with all of my experience and the journey that I’ve taken, I’d rather have the freedom to be independent. It doesn’t matter if it takes me a little longer to achieve this.” Bill Ward
You can also purchase our best selling Book – Become a Super Salesforce Consultant, giving you the A to Z of leading a Salesforce Project.
The Fundamentals of Starting your Own Freelance Business
Thinking of starting a business, here is what you need to know. Our Trusted Expert, Debbie from Peplows Accountants, summarises everything you need to think about in this blog article.
It covers information about
- Business planning
- Insurance
- Hiring staff
- Business structures
- Legalities
- Taxation and more
Want to hear first hand experience?
Here are 4 stories of Freelance Salesforce Professionals
- Heather Black, Founder and CEO of Supermums launched her career in 2012 as a self-employed Salesforce consultant. It enabled her to work 3 days a week and look after her young daughter. She focussed on building her client base in the non-profit sector and grew a Salesforce Consultancy to a team of 20 working with 350 non-profits.
- Caitlin Holland, CEO and founder of Spark Personalisation took the Supermums Marketing Cloud Course and launched her own Marketing Cloud Consultancy.
- Iris Abbas, founder of Tritons Consultancy, is a Salesforce and Pardot Specialist Consultancy and now has a team of 8 consultants globally. Iris is also a Supermums Mentor for our Salesforce Admin Course.
- Jo Tranquir, is the founder of JetCloud Ltd and has been a Salesforce Consultant for SME’s, Non-Profits and Enterprise Customers for the lsat 14 years. Jo participated in the Supermums Consultancy Course in 2022.
- Libby Sole, Delivery Manager at Supermums Recruitments manages our contract desk and support self-employed contractors to land contract opportunities.
Wishing you the best of luck with your freelance career!
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