Empowering Women to Earn More in High Paying Careers

By Heather Black

April 3, 2024
7 min read

Empowering Women to Earn More: A Path to Equality and Prosperity

How can we elevate the financial resilience of women

During April, Supermums is shining a light on the importance of empowering women to earn more.
Achieving financial resilience is often the prime motivation for the women who have decided to launch their Salesforce Career with Supermums. The feedback from our clients who have gone on to earn more and change their life for the better is amazing. It’s our reason for being.

The reality is that women globally continue to be financially disadvantaged, whether it’s through the gender pay gap, their career choice, the motherhood penalty, the cost of childcare, and in some circumstances divorce. There is still much to do, to create an even playing field.

By empowering women to earn more, we can create a more equitable society where everyone has the opportunity succeed. When women earn more, they can invest in themselves, their families, and their communities. This not only benefits individuals but also boosts the economy and leads to a brighter future for all. Let’s work together to make sure that women have the tools and support they need to achieve their full potential.

Why the gender pay gap exists

Over a lifetime, the gender pay gap results in significant differences in earnings. The American Association of University Women (AAUW) reports that the median annual earnings for women in the United States are $45,097 compared to $55,291 for men, resulting in a lifetime earnings gap of around $900,000.*

The gender pay gap exists worldwide. According to the World Economic Forum’s Global Gender Gap Report 2021, no country has achieved gender equality in terms of economic participation and opportunity. Here are just examples of the common denominators that replicate themselves across countries.

  • Women are often clustered in lower-paying occupations compared to men. According to the World Economic Forum’s Global Gender Gap Report 2021, women are underrepresented in high-paying fields like STEM (Science, Technology, Engineering, and Mathematics) and overrepresented in lower-paying sectors like caregiving and hospitality.
  • The gender pay gap is wider among part-time workers. In April 2020, the gender pay gap for part-time employees was 17.2%, with women earning, on average, 82.8 pence for every £1 earned by men (ONS).
  • Women with children often face a “motherhood penalty” in the workplace. The ONS reports that the gender pay gap widens for women in their 30s and 40s, coinciding with the prime childbearing years, suggesting that motherhood may impact women’s career progression and earnings.
  • Research indicates that divorce often has a more significant economic impact on women compared to men. According to a study by the Institute for Fiscal Studies (IFS) in the UK, women’s household income tends to decline by an average of 20% after divorce, while men’s household income may increase slightly.
  • Divorce can have long-term financial consequences for women, including lower retirement savings, decreased homeownership rates, and higher rates of poverty in later life. According to research from the U.S. Government Accountability Office (GAO), divorced women aged 65 and older are nearly twice as likely to live in poverty compared to their married counterparts.
  • High childcare costs can be a barrier to workforce participation for women, especially those with lower incomes. Research from the Center for American Progress found that nearly a third of women who left the workforce cited the high cost of childcare as a primary reason.

How do we empower women to earn more?

In today’s dynamic world, women are making significant strides across industries, yet their earning potential remains an area ripe for empowerment. Maximizing women’s earning capacity isn’t just about financial gains; it’s about fostering gender equality and driving economic growth. Here are 7 ways we can unlock the power of women’s earning potential.

  1. Education and Skill Development
  2. Breaking Stereotypes and Bias
  3. Equal Pay for Equal Work
  4. Flexible Work Arrangements
  5. Financial Literacy and Empowerment
  6. Mentorship and Networking
  7. Advocacy and Policy Change

Empowering women to earn more requires a comprehensive approach encompassing education, advocacy, and policy change. By addressing barriers, challenging stereotypes, and fostering an inclusive environment, we can unlock the full potential of women and create a more equitable society for all.

How Supermums is empowering women to earn more

Supermums is empowering women to earn more through elevating their career choices that enable them to build financial resilience.

We work with businesses and employers who choose to hire and empower women in the workplace

We help women to launch and progress a flexible career within a higher paying profession so it pays to work.

We have actively help clients to:

  • Build financial independence to buy their own homes or thrive after divorce
  • Increase their earnings to invest in their families and retirement
  • Launch a career with progressive earning opportunities.

What our clients say….

Why we care at Supermums

Supermums is an Authorised Salesforce Training Provider and we provide training courses to individuals looking to upskill and launch a new career.
It was founded on a mission to help mums secure a flexible well paid resilient career. The idea originated from our founder Heather Black when she found herself looking for a new career that would fit around starting a family without losing her financial footing. She stumbled across a career in Salesforce and realised other mothers should hear about the flexible well paid career opportunities in tech.
This led Heather to completely change career and retrain as a Salesforce Consultant were she was earning £5k ($10k) a month working part time remotely. She felt that if she could do it then others could do to and she launched Supermums to spread the word in Nov 2016. Fast forward to now she has helped over 1300 upskill and retrain across 10 different countries.

Heather Black and her children

Helping women learn in-demand skills

The highest-paid careers are aligned with the most in-demand skills that employers want right now and where talent shortages exist. These opportunities lie predominantly within the technology industry where the digital skills gap is accelerating. Salesforce alone estimate that they will create 9.3m jobs globally by 2026 globally.
LinkedIn highlights the following in-demand skills:

  • Cloud computing
  • Business analysis
  • Emotional intelligence
  • A.I. / Artificial intelligence
  • Data Analytics ‌

At Supermums we teach these in-demand skills

We help people to launch a career working with Salesforce CRM, the global no 1 Cloud Computing Solution. It is a great example of an eco-system that requires all of these in-demand skills listed above. Working within the Salesforce sector you can choose to work in a range of jobs roles an there is probably one to suit you.

To work in these areas you:

Don’t need:

  • a background in tech
  • to spend years getting trained up
  • to work in a technical role, there are lots of other roles.

Do need:

  • A desire to learn
  • Technology at home
  • Business acumen
Empowering women to earn

Are you looking to earn more?

Are you striving for financial stability?

Then explore Salesforce as a career choice! You have nothing to loose.

To find out more..

  • Download our free Career Plan to learn more
  • Book in a free Career Consultation with our team to discuss how you can transfer your skills and experience.


Written By:

Heather Black
Heather is the founder of Supermums Recruitment and Training. With an extensive background in Salesforce Consultancy, Career Coaching and Training she is passionate about empowering people with the right skills, attributes and knowledge to be successful in their career.

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