10 Questions to Ask That Will Help You Find Your Niche

Have you ever played disc golf? If yes, what did you like the most about the sport? 

My family recently started playing disc golf. Although I spend more time chasing the disc then actually scoring, I do find the sport relaxing and a lot of fun.  

Like many other sports, disc golf has a specific goal. Despite evidence to the contrary when watching me play, the goal is NOT to throw as many discs as you can or to randomly throw discs in any direction. The only way to win disc golf is by making each basket in the fewest plays possible so you have the lowest score. In other words, to win at disc golf, you have to know your target and hit it!  

Sadly, I often see people in the Salesforce ecosystem seeking a job the way I play disc golf, throwing discs in random directions and hoping to hit a basket, any basket. They’d have much more success if they knew what basket they were trying to hit and aimed for it instead. Unlike my disc golf playing, they wouldn’t even need to practice hours upon end to score a hit!   


Why is setting a specific goal, otherwise known as finding your niche, so helpful? I can think of a couple of reasons: 


First, narrowing your focus makes it easier for others to help you find a position.  

Think about what would happen if you went to a disc golf course and asked someone to point you toward a basket. When they ask you which one, you say, “It doesn’t matter. Any basket will do.”  Did that make their job easier or harder? (Or did they look at you like you were crazy?!) 


Second, being specific makes it easier for you to talk to recruiters and interviewers about what you want and the value you bring to the table.  

Using our disc golf analogy again, if you know what direction to throw the disc, how far away you are from the basket, and what lies between the basket and you, you can reasonably discuss the game. However, if you’re out in a field throwing random discs without aiming at any basket, you’re playing Frisbee not disc golf. You’ll find it difficult to accomplish what you want or to impress anyone with your skills if you’re not playing the right game!  


Third, finding a niche saves you time and energy. 

No professional would ever play disc golf the way I play! I waste a ton of time and energy chasing after discs and retracing my steps. Since it’s just a hobby, the wasted effort doesn’t really matter. However, I don’t think you want to waste your time and energy when it comes to your job hunt or career; I know that I don’t. Our careers are too vital for us to vaguely wander around, hoping that the next basket we hit is the one we actually wanted to hit. Let’s get deliberate about our career “game!” 


So, how do you find your Salesforce niche?

You can start by asking yourself these 10 key questions and creating the “basket” you want to aim for as you seek your next position: 

  1. What skills, tasks, and activities do I most enjoy using? 
  2. What skills, tasks, and activities bore me, do I dislike, or am I lousy at?  
  3. What industry(s) have I worked in that I liked? 
  4. What does my ideal company look like? 
  5. What benefits or incentives matter the most to me? 
  6. What do I value and what motivates me? 
  7. Who do I enjoy working alongside? 
  8. Who do I want to serve or impact? 
  9. How do I want work and life to intersect? 
  10. What experiences do I want to have? 


Courtney Kirschbaum, one of my favorite career coaches, says, “Don’t apply for a job. Choose an experience that’s the most likely to take you closer to where you want to be, to the experiences you want to have, and how you want to live.” 


When at all possible, I think that’s the best advice to follow as you find your Salesforce niche! 

Florida Dreamin’ – 28 & 29 October

Have you got your tickets?


Join the Florida Dreamin’ team as they bring the Ohana spirit directly to Central Florida. Florida Dreamin’ is a community led Salesforce event designed to bring you relevant content, training and opportunity right to your region.  This year they are focusing on more technical and hands on content as requested! Look out for Supermums very own Training Manager, Sheala too!


Grab your tickets here.

Supermums is bringing Salesforce Down Under!


The Supermums Team is excited to announce our expansion and launch in Australia and New Zealand (ANZ), kicking off with our flagship and sell out Salesforce Administrator Programme, in November 2021…..and one lucky trainee will even grab a spot for FREE!


To find out more, read our announcement in full.

CPD Office Hours with Linvio – 19th & 27th October

This month part of our CPD programme we are upskilling Salesforce professionals in the world of integrated payment and e-commerce solutions.

We have partnered with Linvio to talk through best practice tips and approaches to payment integrations and give a practical demonstration of their great e-commerce solution that might be a suitable product for your brand.

Join our office hours on 19th & 27th October. Register here to join in the fun.

Meet Our Alumni & Live Q&A Session – 21st October

Come and get your questions answered buy our team, plus Supermums alumni who have been though the programme and are now in great Salesforce roles!

Register to Join us on 21st October at 7pm BST / 11am PT.

Gemma: In 2020 she decided it was time to pivot from a career in corporate events and travel and take the leap into something new, more resilient and with remote and flexible working possibilities. Having taken both the Supermums Admin and Marketing Cloud programmes throughout the pandemic year, Gemma is now a Salesforce  Business Analyst at Advice UK.


Julie: Having worked on the front line for several non profits Julie came to realise that there was so much more they could be doing to effectively harness technology, and became an advocate for digital transformation.  Finding Salesforce and then Supermums, really provided her with ‘wow’ moments that made her realise she could develop a really great career in something she was passionate about.  It wasn’t easy though – with no tech background to lean on, Julie found she encountered imposter syndrome – so if you’re wondering ‘can I do this?’ come along and hear about her journey!

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