10 ways to optimise your LinkedIn Profile

Introduction: Why Your LinkedIn Profile Matters

If you’re looking for a new role or aiming to grow your professional network, your LinkedIn profile is one of the most powerful tools you have. With over 1 billion users worldwide, LinkedIn is the go-to platform for recruiters, employers, and business partners to find talent.

But here’s the thing — a half-complete profile can easily get lost in the noise. That’s why learning how to optimise your LinkedIn profile is essential if you want to stand out and land new opportunities in 2025.

At Supermums, we support people everyday to upskill and relaunch their career successfully and many of our trainees get headhunted by employers and recruiters via their LinkedIn profile. Our team boasts over 60 collective years experience in the employment support market, so we know how to help you stand out in the crowd. Check out our 10 tips below and watch a short video where Heather shares her top tips with an example profile. If you would like one-to-one help, we also offer a personalised CV writing service.

Here’s a step-by-step guide to making every section of your LinkedIn profile shine.

1. Optimise Your LinkedIn Headline

Your headline appears everywhere — in searches, comments, and invitations to connect. A strong headline helps you show up in search results and sparks curiosity.

Tips:

• Add your job title plus the value you deliver.
• Include industry keywords recruiters are searching for, such as Salesforce, CRM Specialist, Digital Transformation.
• Keep it clear, professional, and under 120 characters.

Example: Salesforce Administrator | CRM Specialist | Helping Businesses Streamline Processes

2. Write a Compelling About Section

Your About section is your chance to tell your story. It’s not just a CV summary — it’s where you highlight your experience, skills, and career goals.

Structure for a winning About section:
1. Intro: Who you are and what you do.
2. Skills & expertise: What you’re best at.
3. Achievements: Share measurable wins.
4. Goals: Where you want to go next.

Example: I’m a certified Salesforce Administrator passionate about using technology to improve business processes. I’ve delivered CRM solutions that reduced manual admin by 40% and improved reporting accuracy across global teams. My goal is to collaborate with forward-thinking companies embracing digital innovation.

3. Customise Your LinkedIn Profile URL

Don’t overlook this simple but powerful optimisation step. A customised LinkedIn URL looks cleaner and can include industry keywords like Salesforce to help with visibility.

How to customise your URL:
1. Click Edit public profile & URL on your LinkedIn profile page.
2. Under Edit your custom URL, click the pencil icon.
3. Choose something professional and keyword-rich, like:
   – linkedin.com/in/janedoe-salesforce
   – linkedin.com/in/salesforce-admin-jane

This makes your profile easier to share on CVs, email signatures, and portfolios.

4. Optimise Your Work Experience

Treat your LinkedIn work experience like a results-focused portfolio, not just a job history.

Tips:

• Use bullet points for clarity.
• Lead with action verbs like Delivered, Increased, Streamlined.
• Add metrics to demonstrate impact.

Example: Salesforce Administrator, ABC Company (2022–Present)
– Implemented CRM automation, cutting processing time by 30%.
– Delivered training for 50+ employees, increasing CRM adoption rates by 40%.

5. Add Training & Certifications

Certifications and training help you stand out, especially in competitive fields like tech.

List certifications like Salesforce Certified Administrator.
Include online learning, workshops, and conferences.
Add completion dates to show your skills are current.

6. Showcase Projects

The Projects section highlights specific work you’ve delivered — perfect for freelance, contract, or project-based professionals.

Tips:

• Summarise the goal, your role, and results.
• Add links to demos, case studies, or portfolios where possible.
• Focus on collaboration and outcomes.

7. Add Key Skills & Get Endorsements

Skills affect how often you appear in LinkedIn searches.

• Select 10–15 relevant skills aligned with your career goals.
• Ask colleagues or managers to endorse your top skills.
• Endorse others to build reciprocal professional relationships.

8. Request Recommendations

Recommendations act like testimonials on your profile — they add credibility and social proof.

How to get recommendations:

• Ask your previous managers, mentors, training instructors, or work experience clients who can speak to specific projects or results.
• Be clear on what you’d like them to highlight.
• Aim for 2–3 quality recommendations as a minimum.

9. Add Awards & Honours

Showcase your achievements to boost your professional reputation.

• Examples:
• Top 10 Salesforce Trailblazers, 2024
• Employee of the Month
• Guest Speaker at Tech Innovation Summit

10. Use Visuals & Featured Media

Visual content helps your profile stand out and tells your story in a more engaging way.

• Add a professional headshot and customised banner image.
• Upload case studies, presentations, or videos to your Featured section.
• Share articles or thought-leadership content you’ve created.

Final Thoughts

Learning how to optimise your LinkedIn profile is one of the best investments you can make for your career in 2025. A well-structured, keyword-rich profile helps recruiters find you, showcases your expertise, and opens the door to better job opportunities.

Start with the basics — your headline, About section, and custom URL — then work through each section to ensure your profile tells a clear, compelling story about who you are and what you bring to the table.

Let Supermums help you land your next job

At Supermums we help people to upskill and accelerate their career in the Salesforce marketplace. Check out how we can help below.

• Add Value to your CV- Add new training courses and certifications to your profile. Find out more
• Make your CV Stand Out – Get one to one help with your CV and LinkedIn profile. Find out more
• Find a Job – Apply for jobs available via Supermums Recruitment. Find out more