Salesforce Marketing Cloud Developer

A Salesforce Marketing Cloud Developer opportunity is available within a leading global consulting and technology services organisation that is expanding its digital customer engagement practice in London. This role sits within a collaborative Salesforce-focused team delivering large-scale transformation, cloud, and customer experience solutions for enterprise clients across multiple industries.

The Salesforce Marketing Cloud Developer will work alongside consultants, architects, developers, and client stakeholders to deliver scalable and personalised marketing automation solutions. The organisation promotes a flexible and inclusive working culture with strong investment in innovation, employee development, and emerging Salesforce technologies.

Key responsibilities and focus areas:

• Design, build, and deploy multi-channel customer journeys as a Salesforce Marketing Cloud Developer using Salesforce Journey Builder across email, SMS, push notifications, and social channels
• Develop and manage email campaigns using Email Studio, including AMPscript personalisation and dynamic content
• Build and maintain Automation Studio workflows for data imports, scheduled sends, file transfers, and triggered campaigns
• Manage segmentation, subscriber data, data extensions, and audience configuration within Contact Builder and Audience Builder
• Develop landing pages, email templates, and reusable content assets in Content Builder
• Configure Marketing Cloud Connect and maintain Salesforce CRM integrations and data synchronisation
• Implement campaign tracking, reporting, analytics, and performance optimisation using Marketing Cloud Intelligence (Datorama) and related analytics platforms
• Support real-time personalisation and recommendation capabilities using Marketing Cloud Advanced (Interaction Studio/Personalization)
• Contribute to Salesforce Data Cloud-related marketing use cases such as unified profiles, segmentation, calculated insights, and activation
• Ensure GDPR, consent management, and email compliance best practices are followed
• Troubleshoot campaign and data issues, perform root-cause analysis, and support ongoing optimisation
• Participate in Agile ceremonies, sprint planning, workshops, demos, and client-facing discussions as a Salesforce Marketing Cloud Developer
• Produce technical documentation, architecture notes, and handover materials

Requirements:

• 3+ years of hands-on Salesforce Marketing Cloud Developer experience
• Strong expertise in Journey Builder, Email Studio, Automation Studio, Content Builder, Contact Builder, and Audience Builder
• Experience with AMPscript and/or SSJS scripting for dynamic personalisation and automation
• Knowledge of Marketing Cloud Connect and Salesforce CRM integration management
• Experience with campaign analytics, reporting, deliverability, and performance optimisation
• Understanding of GDPR, suppression management, and consent frameworks
• Ability to work directly with clients and stakeholders in Agile delivery environments
• Must either hold or be eligible to obtain UK Security Clearance (SC)

Desirable:

• Experience with Marketing Cloud Advanced / Interaction Studio / Personalization
• Exposure to Marketing Cloud Next capabilities and Salesforce marketing roadmap developments
• Experience with Marketing Cloud Intelligence (Datorama) or other analytics platforms
• Understanding of attribution modelling and campaign influence reporting
• Exposure to Salesforce Data Cloud including segmentation and activation use cases
• Experience integrating Marketing Cloud with third-party CDPs, DMPs, CMS platforms, or analytics tools
• Knowledge of Pardot / Marketing Cloud Account Engagement
• Salesforce certifications relevant to a Salesforce Marketing Cloud Developer such as:
  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Developer
  • Salesforce Certified Marketing Cloud Administrator
  • Salesforce Certified Marketing Cloud Consultant

Key Benefits:

• Flexible and hybrid working options
• Continuous learning and development opportunities
• Inclusive and collaborative working culture
• Career growth within a global consulting organisation
• Diversity and inclusion networks and employee communities
• Physical, emotional, and financial wellbeing support programmes
• Exposure to enterprise-scale Salesforce implementations and emerging Salesforce technologies