Supermums is flying at 6 years – check out whats new.

By Heather Black

October 14, 2022
7 min read

Wow, what a great journey we have been on over the last six years!

We have gone from just 3 trainees on our first cohort to our biggest cohort yet of 60 trainees in September this year. The trainees join us from around the world which is absolutely awesome to attend our courses that operate with an GMT and USA timezone ! We aren’t a programme for the masses. We offer a holistic programme with a level of personalisation that you won’t find anywhere else. From one to one coaching and mentoring support, to allocated work experience, live training sessions, group coaching and much more. We have always limited our cohort sizes to create a personable experience.

We are super proud that over 700+ trainees have been through our different courses which include the Salesforce Admin, Salesforce Marketing Cloud, Salesforce Consultancy Skills, Accelerate your Career Coaching and Ambition Women Mastermind.

Our dedicated recruitment team find a variety of roles for all levels of Salesforce talent from entry level admins, to more skilled and technical professionals. Since the recruitment team was established they have found roles for just short of 200 people in the Salesforce ecosystem and are delighted that 40% of our placements are our own Supermum trainees.

Amplification of what we do has been our topic for this year, so here is our progress and plans for the year ahead:

Amplifying our Resources

  • You might not realise but our team of over 20 spans the USA, Brazil, UK (from Scotland to North West, Midlands to the South East) and the Philippines. They are an incredibly passionate team with a wealth of skills and experience.
  • Mel joined our Recruitment Team as General Manager to lead the recruitment team to help match super talent to amazing employers.
  • Nikki has been a longstanding member of the Supermums Community, from Trainee to EMEA Training Manager and has recently got appointed to General Manager to lead the team into 2023, to support the CEO and COO as they focus on strategic and operational roles.
  • Rachel got hired as our Global Community Manager to facilitate meet ups and events between our alumni, create alumni case studies to inspire other parents and mobilise ambassadors and affiliate partners to help us spread the word.
  • Maria, a qualified career coach, has joined our Customer Success Team in EMEA to provide free career consultations to individuals exploring Salesforce and our training courses to assess if they should launch their new career successfully.
  • Abigail, finally realised her dreams of becoming an admin. From graduating from the Supermums Admin Course in 2019, she moved into the Customer Success Team and now works as internal Salesforce Administrator Role to manage our two internal Salesforce systems.
  • Patience, originally from Nigeria but now lives in Manchester, has joined our recruitment team who is based in Manchester, to support candidates into roles.
  • Mary Rose, a mum of 3 has joined to become EA to the CEO, to support her as Supermums continues to expand globally.

We have loved meeting our community in person across the globe this year.

Amplifying our Mission

  • Get to know us personally – Our team have been out meeting our community at events across the USA and EMEA which has been amazing! In a virtual world, we want to help our audience get to know and feel connected to our amazing team so we have embraced videos and lives on social media. Follow us on Social so you can learn about our training, ask questions and hear alumni stories.
  • Celebrating Success – Every Friday we are celebrating the success of our trainees and candidates across our social channels so be sure to congratulate them with us!
  • Welcome to our Ambassadors – People just love to support the Supermums mission and they want to help spread the word in their local communities. We designed the Ambassador programme to mobilise and support them to present and share their story. Our ambassadors are Trailblazer and members of the Salesforce Ohana and / or Supermums Alumni that have been through our programme. We now have ambassadors who represent many different communities and nationalities.
  • Thankyou to our Affiliates – The majority of our trainees scome through word of mouth. We wanted to reward people for their efforts in spreading the word so we have recently launched a new affiliate programme to financially reward our ambassadors, influencers, friends and alumni who love everything about Supermums and want to spread the word.
  • Spreading the Word – We are actively reaching to new audiences and over the last month we have secured over 30 guest slots on podcasts, YouTube channels and blogs across the globe to amplify our mission and educational content to parents and Salesforce professionals.

Amplifying our Impact

  • Salesforce Certification Peer Study Groups – We launched our FREE Peer Study Groups in September to help motivate people to achieve new certifications. The first four groups have been kindly sponsored by Breadwinner, Apsona, Revenue Grid, Gearset and SharinPix.
  • Ambitious Women Mastermind – Our team are invested in coaching as the best tool to empower people to reach their potential. We launched the Ambitious Women Mastermind programme to support ambitious women to foster their Ambitious mindset to achieve their goals.
  • Marketing Cloud Course – Sheala took over the delivery of our Marketing Cloud Course as the lead instructor, and she is now in full swing helping new trainees secure their Marketing Cloud certifications.
  • Salesforce Admin Course – Supermums became an Salesforce Authorised Training Provider for the ADX201 Salesforce Admin Course so our programme has the most relevant content automatically updated by Salesforce. This course is now delivered by our Salesforce Certified Instructors. This ADX201 is also the best live training you can get in the market. *NEW for 2022* – We now offer an Essentials 3 month Admin Training Course alongside our Ultimate Package which includes work experience, mentoring and more.
  • The Supermums Recruitment Team have been creating an impact in USA and EMEA by matching super talent into jobs with employers and candidates. Looking for new talent? Hire from our talent pool today. Our clients range from small to large, from charities to large blue chip corporates, of which some we are on there preferred supplier list as a reward of the excellent service they have received.

Thankyou to everyone that has been part of our success story…we are truely grateful for working and connecting with you all to support people to change their lives.

Thankyou to our Gold Sponsors for their support this year


Written By:

Heather Black
Heather is the founder of Supermums Recruitment and Training. With an extensive background in Salesforce Consultancy, Career Coaching and Training she is passionate about empowering people with the right skills, attributes and knowledge to be successful in their career.

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