Business Analyst

Job Details

  • Location: UK , Greater London
  • Job Ref: SMC-0709
  • Employment Type: Contract , Full Time
  • Salary: Up to £41k per annum
  • Working Type: Hybrid

Salary: Up to £41k per annum

Location: Hybrid 1 day a week minimum in London

Term: Fixed Term Contract for 18 months

Job Profile

Are you a Business Analyst who is passionate about using your skills to build a fairer and better world? Our client is recruiting a full time Business Analyst with a sound knowledge of end-to-end processes who will support consistent and effective delivery of successful marketing and fundraising campaigns to their supporters. Our client’s fundraising, marketing and communications programme are designed to inspire their supporters to engage with and donate to their vital work overseas. Their Business Analyst plays a key role in ensuring this happens.

Confident with CRM systems, digital platforms, tools and data, you will have proven knowledge of project coordination, detailed campaign mapping and guiding colleagues through effective multi-channel, multi-stakeholder planning processes.

Reporting into the Head of Individual Giving, you will accompany their Fundraising colleagues (in Individual Giving and Major Gifts) to deliver an ambitious programme of insight-led supporter marketing and communications.

An effective peer to peer communicator, you are skilled at translating marketing and fundraising requirements for technical service teams (e.g. IT, Supporter Care, Digital Communications, Data and Insight, Creative Communications and Volunteer Specialists). You will also help translate technical planning requirements for Fundraising colleagues whilst also identifying people and tasks that need additional support in supplying essential planning and fulfilment information.

You will lead on ensuring internal business processes are fit for purpose and implemented consistently across all supporter campaigns (for individual supporters and for parish, school and community groups). You will build the capacity of colleagues to maximise effective use of information systems in their campaign planning.

You will also assist in identifying and on occasion, project manage technical developments to improve the experience of our client’s supporters.

If you are not from a not-for-profit background, but believe you have transferable skills, we would be happy to hear from you.

Key Responsibilities

Project accompaniment and business analysis

  • Build and maintain a detailed understanding of team supporter objectives and the capability of our client’s digital technology, data and supporter systems (e.g. CRM, digital marketing platform functionality e.g. Salesforce Marketing Cloud etc).
  • Work with teams to complete an appropriate level of project planning and documentation to back up all important project elements; ensuring all stakeholders have the information needed to deliver effectively.
  • Hold a priority focus on digital campaigns, include hands on assistance with project definition, business case and options analysis, financial analysis, due diligence, scheduling and project initiation documents. Take the lead in producing procurement documentation and data protection impact assessments, working closely with fundraising staff.
  • Use modelling techniques to map data requirements, supporter segments, sequence flows and communications plans and ensure this mapping identifies gaps, risks, issues and planning solutions.
  • Create visualisations and diagrams to capture ideas and proposals, sense check logic, elicit requirements, and, explain and refine the step by step sequences and scenarios from the perspectives of different supporter segments and/or colleagues within different functional teams within the organisation.
  • Take responsibility for the campaign hierarchy in our client’s CRM systems and work with stakeholders to ensure campaigns are recorded correctly at all levels.
  • Ensure end to end data flows are set up accurately and that all automations are coherent and aligned with communications plans and objectives for the intended audience
  • Capture detailed data requirements for personalisation and work with technology and data teams to map the correct data fields and segments.
  • Provide support with testing of new functionality and data flows including assistance with defining effective test plans, scenarios, test cases and risk assessment.
  • Coordinate with technical teams and suppliers for timely delivery of campaigns: represent and explain requirements of marketing executives/campaign project managers.
  • Explore any issues or conflicts regarding supplier teams’ capacity and propose adjustments to the marketing executive/campaign project manager and/or alert wider management team if clashes or capacity requires a management decision or further prioritisation of campaigns.

Development and maintenance of marketing processes and systems

  • Champion a supporter view of our client’s marketing and communications and flag opportunities for synergies or conflicts between campaigns and audiences.
  • Provide training and mentoring to originators to deliver successful end to end marketing campaign processes; championing effective use of digital tools.
  • Formalise and improve the processes and mechanisms to enable delivery; ensure they are sufficiently clear, proportionate, agile and consistently followed.
  • Coordinate and manage updates on the capture of top level requirements and problem/opportunity statements for the Supporter Technology Roadmap so that management groups can align resources and priorities for best strategic benefit.
  • Where capacity allows, project manage a small number of identified key supporter technical developments which depend on capacity across Digital Teams, IT and supporter marketing teams.

Internal communication:

  • Proactively share new ideas, latest technical solutions and benefits to supporters with marketing and supplier teams.
  • Engage with stakeholders on a daily basis, maintain an overview of marketing campaigns, capture learning from their technical delivery.
  • Ensure managers and supporter coordination groups have the necessary information for planning and decision making purposes.

This list of duties and responsibilities is by no means exhaustive and the post holder may be required to undertake other relevant and appropriate duties as required. This job description is subject to regular review and appropriate modification.

Essential Criteria

Understanding our client’s context

  • Understanding Catholic identity: Appreciation of what our client’s identity and values means for their supporter programmes.

Working together

  • Working with others: Excellent influencing skills and able to foster positive relationships and enable cooperation and ownership of shared objectives.
  • Communicating: Convincingly present new ideas, process flows and strategies that can improve current planning processes; translate technical requirements for originator teams and originator requirements to service teams; negotiate effectively to reach a satisfactory outcome.

Making change happen

  • Managing resources: Good analytical mind; well used to extract and interrogate data and apply insights and develop ideas alongside others to problems or opportunities; can develop tools and frameworks to enable efficiencies.
  • Achieving results: Challenges and improves existing practices to optimise the performance of marketing campaigns. Strong analytical and problem-solving abilities.
  • Managing our client’s performance: Delivers on agreed objectives within realistic timeframes; willingness to take ownership and be accountable
  • Taking the lead: Ability to identify and ensure systematic management of risk in delivery of projects and new developments. Can ensure agility and lightness of touch when required and when detailed change management required.

Job-specific competencies

  1. Confident and proficient use and understanding of supporter relationship data systems (ideally Salesforce and Salesforce Marketing Cloud), IT and digital solutions.
  2. Evidence of leading projects which have multiple dependencies and involve different teams of people from inception to final implementation.
  3. Working knowledge of applicable GDPR, particularly in relation to marketing.
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